Performance Marketing Specialist
Skillfyme
Bangalore Urban, Karnataka, India9h agovia LinkedIn
About the Role
The Performance Marketing Specialist is a full-time, on-site role based in Bangalore Urban. This role focuses on planning, executing, and optimizing performance-driven digital marketing campaigns across channels such as search, social, and display to drive user acquisition and course enrollments.
Key Responsibilities
- Plan, execute, and optimize performance-driven digital marketing campaigns across search, social, and display channels.
- Manage paid media budgets.
- Conduct A/B tests.
- Monitor campaign performance.
- Use analytics tools to improve ROI and conversion rates.
- Collaborate with content, product, and sales teams to align marketing efforts with business goals.
- Refine audience targeting.
- Optimize landing pages and funnels.
- Conduct market analysis.
- Report on key metrics.
- Recommend data-backed strategies to scale growth.
Requirements & Tech Stack
- Experience with digital advertising platforms (e.g., Google Ads, Meta Ads).
- Experience with campaign optimization.
- Experience with web analytics tools (e.g., Google Analytics).
Qualifications
- Experience in edtech is mandatory.
- Possess Market Research and Marketing Strategy skills to analyze audience behavior, identify growth opportunities, and design performance-focused campaigns.
- Possess Sales-related skills to understand conversion funnels, collaborate with sales teams, and optimize campaigns for lead generation and revenue.
- Demonstrate proficiency in data analysis, performance reporting, and A/B testing, with the ability to make data-driven decisions.
- A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is preferred.