Social Media Strategist

About the Role

Idea Simplified is a Mumbai-based brand consulting agency seeking a Social Media Strategist to help brands get noticed by building compelling social media strategies and content. This role is ideal for someone with taste, curiosity, and a constant stream of creative ideas who wants to own real accounts from week one.

Key Responsibilities

Strategy

• Build social media strategies for client brands across Instagram, LinkedIn, and new platforms.
• Define each brand’s content pillars, tone of voice, and posting rhythm.
• Research audiences, competitors, and trends, and translate findings into actionable ideas.

Content

• Plan and manage monthly content calendars for multiple brands.
• Develop concepts for Reels, carousels, static posts, and campaigns.
• Write hooks, captions, scripts, and short-form copy.
• Brief designers and editors, and review their work for quality and brand fit.

Growth & Performance

• Grow reach, engagement, and community for each account.
• Report monthly on performance, identifying successful strategies and areas for improvement.
• Test new formats and hooks, and scale what performs.

Clients & Collaboration

• Present content ideas and strategies to clients.
• Incorporate feedback, revise work promptly, and adhere to timelines.
• Manage community engagement and collaborations with creators or influencers.

Requirements & Tech Stack

What We’re Looking For

• 0–2 years in social media, content, or digital marketing (internships, college societies, and personal pages are considered).
• A clear point of view on what makes content effective.
• Sharp writing skills for human-sounding hooks and captions.
• Working knowledge of Instagram and LinkedIn, including formats, insights, and algorithms.
• Comfort with Canva or similar, and basic video editing tools like CapCut or InShot.
• Ability to manage multiple brands and deadlines without compromising quality.
• Strong English proficiency; Hindi is a plus.

Good to Have

• A social media page or account that you have grown yourself.
• Experience with Meta Business Suite, LinkedIn Pages, or scheduling tools.
• A basic understanding of paid social and boosting.
• Hands-on use of AI tools for ideation, scripting, or editing.
• Genuine curiosity about brands, business, and pop culture.