Social Media Management / Influencer Marketing

About the Role

An intern responsible for creating original content across various social media platforms, playing a critical role in the company's social media strategy.

Key Responsibilities

• Oversee the social media presence.
• Define and execute the social media strategy, including seasonal and monthly calendars and campaigns.
• Continuously measure progress of metrics and campaign successes.
• Identify areas of affinity to make the brand resonate strongly with selected audiences.
• Build a strong network of influencers and communities.
• Conduct social listening, understand sentiment when the brand is mentioned, formulate replies, and engage with consumers.
• Ensure constant engagement with target communities.
• Create content for social media pages on Facebook, Instagram, and Pinterest.
• Build conversations and engagement in social communities.
• Collaborate with Marketing and Product development teams to create social ‘buzz’ regarding new product launches.
• Post on various social media platforms.
• Create original content.
• Provide data analysis and metric reporting for clients.
• Communicate with industry professionals via social media to create a strong network.
• Define and execute marketing and communication activities according to the social media plan.
• Create marketing and social media campaigns and strategies, including content ideation, budget planning, and implementation of a content calendar.
• Inform clients and prospects of products and services through creative ideas.
• Ensure brand consistency in social media posts by working with various company department members, including digital marketers, content writers, and graphic designers.
• Stay up-to-date with new digital technologies and social media best practices.
• Collaborate with other teams to promote offerings.
• Track performance.

Requirements & Tech Stack

• Good understanding of platforms including Facebook, LinkedIn, Twitter, and Instagram.
• Proficiency in many social media platforms.
• Experience in using social media tools to create online communities.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.).

Qualifications

• Degree in Communications or Marketing or a related field.
• Experience in copywriting.
• Good Vocabulary & Grammar skills are compulsory.
• Excellent command of English both written and verbal.
• Preferred candidates from Mumbai.