Social Media Executive

About the Role

Catframes Studios is a creative production house seeking a Social Media Executive to manage their digital presence and handle social media and influencer marketing for their brand clients.

Key Responsibilities

Social Media

• Manage the day-to-day social media presence of Catframes Studios and assigned brand accounts.
• Plan and execute monthly content calendars across Instagram and other relevant platforms.
• Ideate reels, posts, stories, trends, and social-first content.
• Stay updated with Instagram trends, viral formats, memes, audio, creators, and emerging content styles.
• Write engaging and brand-appropriate captions, copy, and creative briefs.
• Coordinate with the creative, production, and design teams for timely content execution.
• Monitor social media performance and prepare basic reports with insights and recommendations.
• Continuously identify opportunities to improve engagement, reach, and follower growth.

Influencer Marketing

• Research and identify relevant influencers and creators based on campaign requirements.
• Build and maintain influencer databases.
• Coordinate with influencers from initial outreach to negotiations, briefs, content submission, and posting.
• Communicate campaign requirements clearly and ensure timely deliverables.
• Track influencer deliverables, performance, and campaign results.
• Stay updated on emerging creators and relevant influencer trends.

For Catframes & Our Clients

• Understand different brand identities and adapt content accordingly.
• Participate in brainstorming sessions for campaigns and social media concepts.
• Assist in developing social media strategies for beauty, lifestyle, and other consumer brands.
• Work closely with the production and creative teams to bring social-first ideas to life.

Qualifications

• 0–1.5 years of experience in social media, influencer marketing, digital marketing, or a similar role.
• Freshers with strong knowledge of social media and a good creative eye are welcome.
• Strong understanding of Instagram, Reels, Stories, and current social media trends.
• Good communication and coordination skills.
• Good writing and captioning skills.
• Someone who naturally spends time on social media and understands what makes content work.
• Creative thinker who can come up with ideas rather than simply execute instructions.
• Organised, proactive, and comfortable managing multiple projects at once.
• Basic knowledge of Canva, Instagram Insights, or other social media tools is a plus.
• Prior experience with influencer outreach/coordination is a plus.

Location

• Mumbai (Work From Office)
• Only candidates currently based in Mumbai will be considered.

What You'll Get

• Hands-on experience working with a creative production house.
• Exposure to leading beauty, lifestyle, and consumer brands.
• Experience across social media, influencer marketing, content production, and digital campaigns.
• Opportunity to work closely with creative, production, and marketing teams.
• A fast-paced, young, and highly creative work environment.