Sales Development Representative (SDR)

Role Overview

We are looking for a proactive, technically qualified and target-driven Sales Development Representative (SDR) to identify, engage and qualify potential customers for ANSYS engineering simulation software solutions. The role focuses on outbound prospecting, technical lead qualification, customer engagement, meeting generation and sales pipeline development across engineering and industrial sectors.

Key Responsibilities

• Identify and research prospective customers across engineering, manufacturing, R&D, automotive, aerospace, defence, energy and industrial sectors.
• Conduct outbound prospecting through cold calls, emails, LinkedIn and other digital engagement channels.
• Identify key decision-makers, including Design Engineers, R&D Managers, Engineering Heads, Technical Directors and Procurement Professionals.
• Understand customer engineering applications, technical challenges, simulation requirements and potential use cases for ANSYS solutions.
• Qualify prospects based on technical needs, business relevance, budget, decision-making authority and purchase timelines.
• Generate qualified leads and schedule discovery meetings, technical discussions and product demonstrations for the sales team.
• Develop early-stage opportunities for ANSYS software licences, subscriptions, renewals and upgrades.
• Follow up on leads generated through webinars, marketing campaigns, exhibitions, industry events and inbound enquiries.
• Collaborate with Account Managers, Sales Engineers and Application Engineers to ensure effective qualification and handover of opportunities.
• Maintain consistent engagement with prospective customers through structured follow-ups and lead-nurturing activities.
• Research target industries, customer applications and competitor solutions to identify new business opportunities.
• Maintain accurate and updated prospect information, sales activities and qualification details in the CRM system.
• Track outreach activities, customer responses, qualified meetings and sales pipeline development.
• Support the sales team with preliminary customer information and follow-up coordination on technical and commercial enquiries.
• Achieve assigned KPIs for prospecting activities, qualified leads, meetings booked and sales opportunities generated.

Requirements & Tech Stack

• Bachelor's degree (B.E./B.Tech) in Mechanical Engineering, Chemical Engineering, Civil Engineering or Industrial Engineering — Mandatory.
• Technical understanding of engineering principles, industrial applications, product design, manufacturing processes or engineering analysis.
• Strong interest in engineering software, simulation technologies and B2B technical sales.
• Excellent verbal and written communication skills.
• Ability to engage confidently with engineering professionals, technical decision-makers and business stakeholders.
• Strong prospect research, cold-calling, email outreach and lead-qualification skills.
• Ability to understand customer technical challenges and communicate the business value of engineering simulation solutions.
• Familiarity with LinkedIn, CRM systems, MS Office and digital prospecting tools.
• Strong interpersonal, organizational and follow-up skills.
• Self-motivated, results-oriented and comfortable working with activity and performance targets.

Preferred Experience & Skills

• Experience in Sales Development (SDR), Inside Sales, Technical Sales, Lead Generation or B2B Business Development, preferably within engineering software, industrial technology or technical solutions.
• Knowledge of CAE, CAD, CFD, FEA, PLM or engineering simulation technologies.
• Familiarity with ANSYS software or similar engineering simulation platforms will be an added advantage.
• Exposure to engineering industries such as automotive, aerospace and defence, manufacturing, energy, electronics, infrastructure or industrial equipment.
• Experience identifying engineering applications and engaging with Design, Simulation, R&D and Product Development teams.
• Prior experience using CRM platforms and LinkedIn Sales Navigator is desirable.

Key Performance Indicators (KPIs)

• Number of new target accounts and decision-makers identified.
• Outbound prospecting activities and meaningful customer conversations.
• Number of qualified leads (SQLs) generated.
• Number of qualified discovery meetings and technical demonstrations scheduled.
• Meeting attendance and lead-to-opportunity conversion rates.
• Value of sales-qualified pipeline generated.
• CRM accuracy, follow-up effectiveness and opportunity handover quality.

Ideal Candidate Profile

An engineering graduate with a commercial mindset who enjoys connecting with technical professionals, understanding engineering challenges and identifying business opportunities. The candidate should be confident in initiating conversations, curious about simulation technologies, disciplined in prospecting and motivated to build a career in technical B2B sales and engineering software solutions.

Mandatory Requirement

Applications will be considered only from candidates holding a Bachelor's degree in Mechanical, Chemical, Civil or Industrial Engineering.