Lead generation Associate

About the Role

This is a full-time remote role for a Lead Generation Associate.

Key Responsibilities

• Research and identify potential clients.
• Build and maintain prospect lists.
• Qualify leads based on defined criteria.
• Conduct market research.
• Reach out to prospects through calls, emails, and online channels.
• Coordinate with the sales and marketing teams to support campaigns and follow-ups.
• Track lead activity in CRM tools.
• Prepare basic reports on lead performance.
• Collaborate with internal stakeholders to refine targeting and messaging.

Requirements & Tech Stack

• Experience with CRM or lead management tools, spreadsheets, and online research platforms is beneficial.
• Ability to work independently in a remote setting, prioritize tasks, and meet lead-generation targets.
• Prior experience in IT services, software development, or B2B lead generation is an advantage.

Qualifications

• Strong Communication skills (verbal and written).
• Market Research skills to identify target segments, analyze industry trends, and gather competitive intelligence.
• Sales-related skills such as lead qualification, understanding of sales funnels, and basic negotiation support.
• Marketing skills, including familiarity with campaigns, outreach strategies, and digital channels for lead generation.
• Project Management skills to organize outreach activities, manage timelines, and maintain accurate records.
• Bachelor’s degree in business, marketing, communications, or a related field is preferred, or equivalent practical experience.