Digital Marketing Executive

About the Role

AIS Technolabs is seeking a strategic growth architect to design, optimize, and power a proactive, highly targeted, account-based demand-generation engine for the U.S. market. This is a hands-on operator role focused on pipeline building and owning the end-to-end strategic chain from targeting to conversion.

Key Responsibilities

• Define and continuously refine U.S. Ideal Customer Profiles (ICPs).
• Segment accounts based on company size, funding stage, tech stack, hiring velocity, business model, and active buying intent.
• Identify key U.S. C-suite and VP-level decision-makers.
• Design and execute high-touch U.S. Account-Based Marketing (ABM) campaigns using Apollo.io, LinkedIn Sales Navigator, and Clay.
• Track account-level buying signals including funding rounds, executive turnover, active tech modernization initiatives, AI adoption, cloud migration, and tech stack shifts.
• Develop tailored, account-specific strategies.
• Turn core capabilities (AI/ML Development, Custom Software, MVP Engineering, App Modernization, Dedicated Engineering Teams, Automation) into high-converting commercial offers.
• Identify specific vertical opportunities.
• Own campaigns end-to-end: ICP → Target Accounts → Messaging → Offer → Content → Landing Page Briefs → Outreach → Lead Nurture → BDR Handoff → Opportunity.
• Build multi-touch messaging sequences across cold email, LinkedIn, and targeted digital assets.
• Conduct continuous A/B testing on offers, copy, and distribution channels.
• Supply BDRs with verified account lists, detailed buyer personas, trigger-event context, personalized copy angles, and follow-up playbooks.
• Serve as the strategic force multiplier to double BDR productivity and outbound meeting conversion rates.
• Manage and optimize GTM technologies: Apollo.io, LinkedIn Sales Navigator, HubSpot/Salesforce, Clay, Instantly/Smartlead, Make/Zapier, and AI enrichment platforms.
• Build scalable workflows connecting data enrichment, lead scoring, BDR task assignments, and CRM pipeline tracking.
• Support targeted paid campaigns (LinkedIn Ads, Google Search, Retargeting, ABM Display) focused on acquiring qualified pipeline.
• Translate complex technical solutions into crisp business outcome messaging for U.S. executives.
• Oversee creation of one-pagers, ROI calculators, case study briefs, executive decks, and lead magnets.

Requirements & Tech Stack

• Apollo.io
• LinkedIn Sales Navigator
• HubSpot / Salesforce
• Clay
• Instantly / Smartlead
• Make / Zapier
• AI enrichment platforms
• Cold email
• LinkedIn messaging
• Targeted digital assets
• Paid campaigns (LinkedIn Ads, Google Search, Retargeting, ABM Display)

Qualifications

• Experience in designing and executing account-based demand-generation engines.
• Proven ability to own and manage GTM technologies.
• Experience in building scalable workflows.
• Ability to translate complex technical solutions into business outcome messaging.