Marketing & Web Analytics Intern (GA4 & GTM)
Backdropsource
Noida, Uttar Pradesh, IndiaFresher51m agovia LinkedIn
About the Role
Backdropsource is seeking a detail-oriented and analytical Digital Analyst Intern to support digital marketing and analytics initiatives. The intern will gain hands-on experience in website analytics, campaign performance tracking, dashboard creation, and data-driven decision-making.
Key Responsibilities
- Assist in monitoring website performance using Google Analytics 4 (GA4).
- Support tracking implementation and validation through Google Tag Manager (GTM).
- Create and maintain dashboards in Looker Studio.
- Track user behavior, website traffic, and campaign performance.
- Assist in conversion tracking and event tracking setup.
- Analyze marketing data and identify trends and insights.
- Validate data accuracy and investigate reporting discrepancies.
- Prepare reports and presentations for internal stakeholders.
- Support documentation of tracking plans and analytics processes.
Requirements & Tech Stack
- Basic understanding of Google Analytics 4 (GA4).
- Familiarity with Google Tag Manager (GTM).
- Basic knowledge of Looker Studio.
- Strong analytical and problem-solving skills.
- Good understanding of digital marketing metrics and KPIs.
- Proficiency in Microsoft Excel / Google Sheets.
- Strong attention to detail and willingness to learn.
Preferred Qualifications
- Pursuing or recently completed a degree in Marketing, Analytics, Statistics, Computer Science, Business Analytics, or a related field.
- Knowledge of website analytics, UTM tracking, or conversion tracking is a plus.
- Basic knowledge of SQL is an added advantage.
- Interest in Digital Analytics, MarTech, and Performance Marketing.
What You'll Learn
- GA4 implementation and reporting
- GTM event tracking
- Looker Studio dashboard creation
- Conversion tracking and attribution
- Marketing analytics and KPI reporting
- Data validation and troubleshooting
Location: Sector 63, Noida (Nearest Noida Electronic City Metro Station)
Mode: On-site | 5 Days Working | Immediate Joiner Only
Stipend: Up to 12,000/month (Negotiable)
Policy: BYOD (Bring Your Own Device)
Duration: 6 Months