Digital Marketing Executive

About the Role

Echno Technologies (Echnotek) is a Bengaluru-based AI consulting and implementation company. This role is for an early-career marketer to own Echnotek's social media, brand, and LinkedIn presence. You will work directly with the founders, and your contributions will be visible from day one.

Key Responsibilities

• Run social and brand campaigns: Plan campaign calendars, brief creatives, and maintain brand voice consistency across LinkedIn, the website, and other channels.
• Own LinkedIn: Plan, write, and publish content for the Echnotek company page. Grow followers, reach, and engagement among enterprise decision-makers.
• Build founder brands: Ghostwrite and edit LinkedIn posts and articles for the founders.
• Test and market products: Gain hands-on experience with AI agents, understand customer profiles, and translate this into positioning, messaging, and campaign ideas. Provide product feedback.
• Create content: Write posts, carousels, short videos, case studies, product pages, and one-pagers in clear language.
• Measure and learn: Track campaign performance using LinkedIn analytics and Google Analytics, report results monthly, and iterate based on data.
• Support demand generation: Collaborate with sales on LinkedIn outreach, small paid experiments on LinkedIn or Meta, and lead-capture pages.

Requirements & Tech Stack

• Marketing thinker: Ability to articulate product value proposition clearly and concisely.
• Proven audience growth: Demonstrated success in growing a LinkedIn page, Instagram account, community, or personal brand, with supporting metrics.
• Strong writing skills: Clear, concise, and credible.
• Comfort with technology: Curiosity about AI and software, with a willingness to learn products deeply.
• Habit of measuring: Ability to present work results with quantifiable figures.
• Owner's attitude: Proactive approach to managing tasks from planning to publication.
• Experience: 0–1 year of work experience. Strong freshers are welcome.
• Location: Bengaluru.
• Education: Any degree; BBA, MBA, B.Tech, or similar is welcome.

Nice to have

• Exposure to marketing B2B software, SaaS, or IT services.
• Basic video editing (e.g., CapCut, DaVinci) and design (e.g., Canva, Figma).
• Hands-on use of AI tools (e.g., Claude, ChatGPT) for research and content.
• Interest in surfacing brands in AI search tools (e.g., ChatGPT, Perplexity).