Brand Strategist

Zero Creation

About the Role

A full-time, on-site position in Ahmedabad. Responsible for developing and refining brand strategies, including positioning, messaging, and visual identity, in alignment with client objectives and market trends.

Key Responsibilities

• Develop and refine brand strategies (positioning, messaging, visual identity).
• Collaborate with creative, marketing, and account teams to translate brand insights into campaigns and content.
• Conduct market and competitor analysis.
• Define target audiences.
• Prepare strategy presentations.
• Contribute to client pitches and reviews.
• Monitor campaign performance and recommend optimizations.
• Ensure consistent brand management across all touchpoints.

Requirements & Tech Stack

• Brand Strategy
• Brand Development
• Branding
• Brand Management
• Communication skills
• Ability to conduct and interpret market, audience, and competitor research.
• Proficiency in presentation tools (e.g., PowerPoint, Keynote).
• Familiarity with digital marketing concepts.
• Analytical skills
• Problem-solving skills
• Attention to detail
• Focus on measurable outcomes

Qualifications

• Prior experience in a marketing or advertising agency environment, preferably in brand-focused roles.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.