Co-founder & CMO (Functional Wellness Beverage)

About the Role

Better Days is an early, pre-market stage startup building a new women’s functional wellness beverage brand. We are creating great-tasting, sparkling functional drinks designed around the everyday wellness needs of modern women, focused on hormonal health related to PCOS/PCOD. We are seeking a Co-Founder & CMO to join at the early stage and take ownership of building the brand, marketing, and growth engine from the ground up. This is a founder-level opportunity with equity, not a salaried employment.

Key Responsibilities

• Own the Better Days brand: positioning, voice, identity, storytelling, and evolution.
• Build and lead the overall brand and marketing strategy.
• Develop the launch strategy across D2C, Instagram, social commerce, and e-commerce.
• Own customer acquisition, content, social, community, and digital growth.
• Build influencer, creator, and strategic brand partnerships.
• Shape the consumer proposition, campaigns, and brand experience.
• Work closely with the Founder on product, packaging, pricing, Go-To-Market (GTM), and commercial strategy.
• Build the marketing function, team, and external partner ecosystem as the company scales.
• Help shape Better Days into a long-term women’s wellness brand with potential for expansion across products, flavors, and functional benefits.

Requirements & Tech Stack

• Entrepreneurial and comfortable building from zero.
• Strong in consumer positioning, storytelling, and growth.
• Commercially minded and comfortable with CAC, conversion, retention, repeat purchase, and unit economics.
• Hands-on and willing to build rather than simply manage.
• Strong at building teams, partnerships, and execution systems.
• Excited by the opportunity to make Better Days your brand to build.

Qualifications

• Female consumer-brand or marketing leader with an authentic understanding of women as consumers.
• Demonstrated ability to take genuine ownership.
• Preferred experience in FMCG, beverages, wellness, beauty, nutrition, D2C, consumer tech, or another high-growth consumer category.
• Strong understanding of brand building and digital growth.
• Open to applicants across industries and domains, not limited to marketing or consumer products/D2C.

Founder Economics

• Equity + Investment: This is an equity-only Co-Founder opportunity with an investment expectation.
• The selected co-founder will invest capital into Better Days and receive founder-level equity participation.
• Investment amount and equity structure will be mutually agreed upon based on experience, contribution, and commitment.
• No fixed salary at the initial stage.
• Potential for equal equity split among co-founders as an equal partner with ownership from day one.