Junior Digital Marketing Strategist

Key Responsibilities

• Paid Advertising Management: Set up, manage, and optimize advertising campaigns across Google Ads, Facebook Ads, Instagram Ads, and other relevant paid channels.
• Social Media Management: Support content planning, campaign execution, audience engagement, and channel growth.
• Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve website visibility, search rankings, and organic traffic.
• Campaign Strategy and Execution: Define marketing objectives and campaign targets, and develop data-driven strategies to generate leads and increase product adoption.
• Creative Development: Create and optimize graphical banners, video assets, and other marketing creatives. Develop and test ad copy.
• Landing Page Optimization: Create, monitor, and refine landing pages to improve user experience and conversion rates.
• Marketing Analytics and Reporting: Analyze website traffic, campaign performance, and key metrics. Establish tracking and reporting mechanisms, monitor KPIs, and translate findings into actionable recommendations.
• Continuous Optimization: Identify performance gaps and new growth opportunities through campaign analysis, experimentation, and ongoing optimization.
• Team Collaboration: Communicate campaign progress, timelines, results, and improvement opportunities with relevant team members.

Requirements & Tech Stack

• Professional Experience: Approximately one year of experience in digital marketing or a related role is preferred but not mandatory.
• Paid Advertising: Familiarity with running and managing advertising campaigns on Google, Facebook, Instagram, and other social media platforms.
• SEO Knowledge: Understanding of on-page and off-page SEO techniques, keyword optimization, website ranking factors, and organic traffic growth strategies.
• Campaign Development: Ability to contribute to marketing strategies and develop campaigns from planning through execution, monitoring, and optimization.
• Digital Analytics: Basic knowledge of web analytics tools, campaign tracking, performance measurement, and reporting. Ability to interpret marketing data.
• Technical Skills: Basic knowledge of HTML and CSS to support website and landing page optimization.
• Graphic Design: Familiarity with graphic design tools and the ability to create marketing banners or video content is a strong advantage.
• Communication and Organization: Strong communication skills, attention to detail, and the ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
• Growth Mindset: A proactive, analytical, and creative approach, with a willingness to experiment and learn.
• Educational Background: A bachelor's degree in marketing, business, communications, or a related field is preferred.