Social Media and Content intern

About CUMID

CUMID is building an Indian diary brand that brings together creativity, stationery, humour, Hinglish, and youth culture.

About the Role

We're looking for a creative and internet-savvy intern who can help us build a distinctive brand identity and create content that people love to see, share, and engage with.

Key Responsibilities

• Plan monthly Instagram content around diary covers, stationery, humour, student life, and Indian youth culture.
• Collaborate with the design team to create 3–5 posts or Reels per week.
• Write engaging captions, opening hooks, Story polls, audience questions, and WhatsApp preorder calls to action.
• Identify relevant social media trends and adapt them to CUMID's brand identity while respecting originality and copyright.
• Engage with followers, respond to comments, and collect content ideas from the community.
• Track content performance, including saves, profile visits, engagement, and WhatsApp enquiries.
• Maintain a content calendar aligned with product launches, examinations, gifting occasions, and college seasons.

Requirements & Tech Stack

• Familiarity with Instagram Reels and content creation tools such as Canva and CapCut.
• A strong understanding of Indian Gen Z culture, online trends, and social media behaviour.
• Good copywriting skills and the ability to write natural, engaging Hinglish.
• Creativity, attention to detail, and a willingness to experiment with new content ideas.
• Basic understanding of social media analytics and content performance.
• Ability to work independently, meet deadlines, and collaborate with a team.

Practical Selection Task

Shortlisted candidates may be asked to work with a sample CUMID diary-cover design and develop:

• One Instagram carousel concept.
• One Instagram Reel idea.
• Three engaging captions.
• Five Instagram Story poll questions.

This task will help us understand your creativity, content strategy, and ability to connect with our target audience.

What You'll Gain

• Certificate of Internship upon successful completion.
• Hands-on experience building a consumer brand from an early stage.
• Opportunities to experiment with content formats and creative campaigns.
• Practical experience in social media strategy, content creation, and performance analysis.
• Work samples that can strengthen your portfolio, subject to applicable brand and usage permissions.

Who Should Apply?

Students, freshers, and aspiring content creators who enjoy social media, understand youth culture, and want to turn creative ideas into engaging brand content. If you love stationery, enjoy creating content, and understand what makes people stop scrolling, we'd love to hear from you. Join CUMID and help us build a diary brand with personality!