Customer Relationship Management Specialist

About the Role

MadSign Media is seeking a full-time, on-site Customer Relationship Management Specialist based in the Kolkata metropolitan area.

Key Responsibilities

• Managing and optimizing CRM systems.
• Ensuring accurate customer data.
• Segmenting audiences for targeted campaigns.
• Monitoring customer interactions and engagement.
• Analyzing metrics and providing insights to improve retention, upsell opportunities, and overall customer experience.
• Coordinating with sales, marketing, and project teams.
• Creating reports and dashboards.
• Supporting the implementation of CRM workflows and automations.
• Resolving CRM-related issues.
• Documenting processes.
• Continuously refining customer touchpoints to align with MadSign Media’s growth objectives.

Requirements & Tech Stack

• Strong Customer Relationship Management (CRM) and Sales skills.
• Experience using CRM platforms to drive customer engagement and revenue.
• Solid Analytical Skills to interpret data, track key performance indicators, and translate insights into actionable recommendations.
• Effective Communication skills, including the ability to collaborate with cross-functional teams and present findings clearly to stakeholders.
• Project Management skills to plan, coordinate, and execute CRM initiatives and ensure timely delivery of tasks.
• Ability to work on-site in the Kolkata metropolitan area.
• Ability to maintain attention to detail.
• Ability to adapt to a fast-paced, growth-focused environment.

Qualifications

• Familiarity with marketing automation tools, customer journey mapping, and segmentation strategies is beneficial.
• Experience in digital marketing, agency environments, or working with luxury or D2C brands is an advantage.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.