Social Media Executive

The Role

• Proactive, creative, and hands-on Social Media Executive to support day-to-day social media management of multiple education brands.
• Involves creating and publishing high-volume content, coordinating with schools and agencies, and ensuring timely execution across social media platforms.
• Ideal candidate is organized, driven, and comfortable in a fast-paced environment, with initiative to take tasks from brief to completion.

Key Responsibilities

Social Media Management & Content Execution

• Manage day-to-day social media activities across multiple school and university brands on Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Create, adapt, and schedule a high volume of social media posts, stories, and creatives while maintaining brand consistency and quick turnaround times.
• Manage multiple content calendars and track daily post requests, approvals, publishing schedules, and pending deliverables.
• Create social media creatives and templates independently using Canva or other design and editing tools.
• Write engaging captions and creative copy suited to each brand and its audience.
• Manage post publishing, stories, comments, and direct messages, ensuring timely and appropriate responses.
• Support admissions campaigns, school events, student achievements, examination results, festivals, and other institutional communication.
• Maintain social media trackers for content planning, publishing, page management, and performance reporting.
• Monitor platform performance, prepare monthly social media reports, and identify opportunities to improve content based on insights.

School & Agency Coordination

• Coordinate with school teams to collect post requests, event information, photographs, videos, and other content requirements, ensuring task completion within stipulated timelines.
• Coordinate with external agencies for content deliverables, publishing requirements, and Google Business Profile updates.

Creative & On-Ground Support

• Support on-ground coverage of school and university events, activities, shoots, and celebrations as required.
• Assist with video production by coordinating with videographers, editors on basic edits and content requirements.
• Demonstrate a strong visual sensibility, with an understanding of framing, transitions, pacing, aesthetics, and social-first video formats.
• Identify opportunities to capture everyday school and campus moments and turn them into engaging social media content.

Qualifications

• 0–2 years of experience in social media management, digital content, or a related field.
• Freshers with relevant internships and a strong portfolio may also apply.
• Strong written and verbal English communication skills.
• Hands-on knowledge of Canva and other basic design or video-editing tools.
• Familiarity with Instagram, Facebook, Meta Business Suite, and other social media platforms.
• Good organizational skills and the ability to manage multiple brands, requests, and deadlines simultaneously.
• A keen eye for design, visual aesthetics, content quality, and attention to detail.
• A proactive, resourceful mindset with the ability to work independently.
• Willingness to travel to school and university campuses and support on-ground shoots and events as required.