Junior Copywriter

About the Role

This role suits someone who enjoys both crafting strong copy and contributing to the thinking behind it.

Key Responsibilities

• Write high-quality, platform-appropriate content across BAU and campaign deliverables.
• Ensure brand voice and tone are applied consistently across content formats.
• Interpret briefs independently and structure ideas into clear, compelling narratives.
• Bring relevant references, cultural insights, and benchmarks to strengthen ideas.
• Stay updated with cultural trends, creator behaviour, and platform formats.
• Support campaign work through strong writing, hooks, scripts, and narrative clarity.
• Review and guide junior writers where needed to improve quality and structure.
• Collaborate closely with Strategy, Design, Video, and Brand Experience teams.
• Ensure content remains aligned with brand intent, audience behaviour, and campaign objectives.

Qualifications

• A confident writer who understands how brand voice, platform behaviour, and cultural context influence content.
• Ability to bring stronger judgment to ideas, improve narrative clarity, and help sharpen the quality of work.
• Comfort interpreting briefs independently.
• Ability to structure ideas through stronger writing.
• Ability to ensure that content feels native to the platforms it appears on.
• Willingness to play an important role within the cluster by supporting junior writers, sharing references, and helping elevate the overall standard of content output.