Digital Marketing Executive

About the Role

UNIBEATS is a dynamic event organizing company that partners with colleges to deliver high-energy concerts, festivals, and entertainment events. The team focuses on creating unforgettable experiences for students by featuring trending artists and performers in fresh, innovative event formats. UNIBEATS aims to enrich campus life and foster a strong sense of community among students through memorable, well-managed events.

This is a full-time, on-site role based in Hyderabad.

Key Responsibilities

• Plan and execute digital marketing campaigns to promote college events, concerts, and festivals across social media and online platforms.
• Manage content creation for web and social channels.
• Monitor campaign performance using web analytics tools.
• Optimize strategies to increase awareness, engagement, and ticket sales.
• Coordinate with event and creative teams.
• Schedule and publish posts.
• Manage online communities.
• Analyze campaign metrics.
• Prepare performance reports.
• Stay up to date with digital trends and recommend new ideas to strengthen UNIBEATS’ online presence.

Requirements & Tech Stack

• Strong Marketing and Social Media Marketing skills.
• Solid Communication and Web Content Writing skills.
• Web Analytics skills.
• Familiarity with major social media platforms.
• Familiarity with basic design tools (e.g., Canva or similar).
• Familiarity with email marketing or CRM tools.
• Excellent organizational skills.
• Attention to detail.
• Ability to work collaboratively in a fast-paced event environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related field is preferred.
• Prior experience in digital marketing or event promotion is preferred.