Business Development Associate

Aarivow Entertainment

Gurugram, Haryana, India0–2 yrs3d agovia LinkedIn

About Aarivow

Aarivow Entertainment is an experiential marketing and live entertainment company. They focus on building campus campaigns, artist-led experiences, brand activations, and live entertainment opportunities, particularly at the intersection of brands, artists, college festivals, and youth culture.

The Role

A proactive, commercially minded individual is sought to help build Aarivow's college and festival business. The role involves identifying relevant colleges and festivals, initiating conversations with decision-makers, pitching Aarivow's offerings, and converting these into qualified business opportunities. This is an active outreach role requiring calls, messages, consistent follow-ups, pipeline management, and driving opportunities forward.

Key Responsibilities

  • Build and maintain a structured database of colleges, student unions, festival committees, cultural societies, and event decision-makers.
  • Identify relevant college festivals, their dates, artist lineups, organizers, sponsorship opportunities, and commercial requirements.
  • Research and identify the right contacts, including student-union representatives, festival convenors, cultural secretaries, and faculty coordinators.
  • Initiate outreach through LinkedIn, email, phone calls, and WhatsApp.
  • Pitch Aarivow's artist bookings, festival programming, brand integrations, sponsorship solutions, and event-related services.
  • Follow up with prospects and qualify their requirements, budgets, timelines, and decision-making processes.
  • Schedule meetings and coordinate with the Business Head on pitches, proposals, and negotiations.
  • Maintain accurate records of every lead, interaction, next action, and opportunity stage in Aarivow's CRM.
  • Track the campus festival calendar and identify opportunities in advance of event dates.
  • Build long-term relationships with campus decision-makers.

Requirements & Tech Stack

  • Strong communication skills and confidence speaking to unfamiliar people.
  • Comfort with outbound sales, cold calling, LinkedIn outreach, and follow-ups.
  • A bias towards action, consistency, and measurable outcomes.
  • Strong research skills and attention to detail.
  • Ability to write clear professional messages and maintain organized records.
  • Interest in college festivals, live entertainment, music, events, youth culture, or experiential marketing.
  • Willingness to work with targets and take responsibility for a pipeline.
  • Proficiency in Google Sheets, email, and basic CRM workflows.

Qualifications

Previous experience in college festivals, student councils, cultural societies, sponsorship, campus ambassador programs, event agencies, or business development is an advantage, but not mandatory.

Compensation and Growth

  • Basic Pay + Unlimited Incentive
  • Performance-linked incentives for qualified meetings and eligible business generated.
  • Direct exposure to live entertainment, college festivals, artist bookings, brand partnerships, and commercial negotiations.
  • Opportunity to grow into a Campus Business Development Manager role based on demonstrated performance.

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