Branding and operations officer

About the Role

• Part-time, Equity-based role with a commitment of 20–25 hours per week.
• Focus on strengthening market positioning, reaching premium customer segments, improving product-market fit, and driving measurable business growth.
• Work closely with the founding team to strengthen market presence and build a repeatable go-to-market and growth system.

Key Responsibilities

• Brand Strategy & Positioning: Develop brand identity, value proposition, messaging, and positioning.
• Marketing Strategy & Execution: Design and execute integrated marketing campaigns across digital and offline channels, focusing on lead generation, customer acquisition, conversions, and revenue.
• Content & Brand Communication: Plan and coordinate reels, videos, educational content, customer transformation stories, testimonials, campaigns, and thought leadership.
• Customer Acquisition & Growth: Identify and engage premium customer segments, build funnels to convert prospects.
• Partnerships & Community Building: Develop relationships with corporates, co-working spaces, clubs, professional communities, doctors, and institutions for business opportunities and referrals.
• Market Research & Product-Market Fit: Analyze competitors, customer feedback, market trends, and campaign results to refine offerings, messaging, pricing, and go-to-market strategy.
• Marketing Analytics & Reporting: Establish KPIs and dashboards for brand awareness, lead generation, conversion rates, customer acquisition costs, campaign performance, and revenue contribution.
• Brand Execution & Coordination: Ensure consistent brand communication and timely execution of marketing initiatives.

Requirements & Tech Stack

• Branding
• Digital Marketing
• Growth Marketing
• Business Development
• Marketing Strategy
• Social Media
• Content Planning
• Performance Marketing
• CRM tools
• Marketing Analytics
• Project Management
• Stakeholder Coordination

Qualifications

• Demonstrated ability to build a brand, execute campaigns, and generate measurable business results.
• Strong understanding of customer segmentation, positioning, marketing funnels, lead generation, and conversion optimization.
• Excellent communication and creative thinking skills.
• Ability to combine strategic thinking with hands-on execution and on-ground market development.
• Experience in NutritionTech, healthtech, foodtech, wellness, premium consumer brands, or startups is preferred.
• Ability to work from or coordinate regularly with the Bhubaneswar team.

Engagement Structure

• Compensation: Equity-based only at the current stage; no fixed salary.
• Equity allocation: To be discussed based on expertise, contribution, responsibilities, and long-term commitment.
• Vesting: Proposed 5-year vesting structure.
• Future compensation: Fixed compensation may be introduced after funding and revenue stabilization (estimated 6–8 months or potentially a year).
• Location: Bhubaneswar, Odisha, with on-site or hybrid coordination.