Social Media Marketing Intern

About Counsel Union

Counsel Union is committed to building a strong digital presence and connecting with its audience through meaningful content and effective communication.

Role Overview

We are seeking a hands-on Social Media Intern who understands social media trends, short-form video content, and digital storytelling. The ideal candidate should be comfortable appearing on camera or creating face-led video content, using AI tools to develop creatives, and writing engaging copy for different social media platforms.

Key Responsibilities

• Content Creation: Plan, record, and edit engaging reels, short-form videos, and other social media content, including face-led videos.
• AI-Generated Creatives: Use AI tools to create visually appealing graphics, images, videos, and other digital content.
• Copywriting: Write compelling captions, hooks, post descriptions, creative copy, and calls to action.
• Social Media Management: Create, schedule, and publish content across Instagram, LinkedIn, Facebook, and other relevant platforms.
• Content Planning: Develop and maintain a content calendar aligned with the company's brand, objectives, and communication strategy.
• Trend Research: Identify relevant social media trends, formats, and content ideas to improve audience engagement and reach.
• Performance Tracking: Monitor content performance, reach, engagement, and other relevant metrics to identify opportunities for improvement.
• Brand Consistency: Ensure all published content follows the company's brand voice, messaging, and visual identity.

Requirements & Tech Stack

• Minimum 6 months hands-on experience in social media management and content creation.
• Ability and willingness to create face-led video content, including appearing on camera when required.
• Experience using AI tools to generate social media creatives and content.
• Strong copywriting skills, including writing engaging captions, hooks, and social media posts.
• Basic to good video recording and editing skills, with knowledge of tools such as Canva, CapCut, VN, Premiere Pro, or similar applications.
• Understanding of Instagram, LinkedIn, and other social media platforms, including their content formats and engagement strategies.
• Creativity, attention to detail, and the ability to work independently.
• A portfolio of social media posts, videos, or AI-generated creatives will be an advantage.

What We’re Looking For

• Someone who can take an idea from concept to publication — researching the topic, creating the content, writing the copy, publishing it, and reviewing its performance.
• We value practical execution, creativity, and the ability to use AI tools effectively to produce quality content.

Compensation & Growth Opportunity

• Stipend: ₹10,000 – ₹15,000 per month, depending on interview performance.
• PPO Opportunity: A Pre-Placement Offer (PPO) may be offered based on the intern's performance during the internship. The PPO is not guaranteed and will solely depend on overall performance and contribution during the internship.