Product Associate (Korean Bilingual)

About Daesang America

Daesang America is the US branch of Daesang Corporation, committed to marketing and distributing food and ingredient products in the US market. The company’s major clients include American retailers such as Walmart, Costco, Trader Joe's, Kroger, Safeway, and H Mart. Daesang America operates two offices: a headquarters in New Jersey and a west office in California.

Key Responsibilities

• Lead cross-functional collaboration to develop products from ideation through commercialization across assigned product categories.
• Conduct competitive analysis and market research to identify industry trends and define product development direction.
• Evaluate current and future product portfolio performance, including profitability and feasibility, and provide data-driven recommendations to leadership.
• Analyze basic financial and business data, including revenue, gross margin, cost of goods, sales velocity, and promotional performance, to support data-driven product recommendations.
• Support the development and execution of short-term New Product Development (NPD) pipelines aligned with long-term brand and business objectives.
• Contribute to go-to-market strategies and ensure successful execution of product launches.
• Monitor and evaluate the effectiveness of product launch campaigns and initiatives, and deliver insights and performance reports to relevant stakeholders.
• Develop, maintain, and manage trade marketing and sales materials, including trade show assets, brand presentations, promotional content, product specifications, sell sheets, catalogs, and brochures.
• Coordinate with internal teams to ensure alignment across marketing, sales, operations, R&D, procurement, and supply chain functions.
• Track project timelines, key milestones, and commercialization requirements to ensure products are launched on time and in alignment with business goals.

Requirements & Tech Stack

• Korean Bilingual proficiency.
• Bachelor’s degree required, preferably in Marketing, Business, or a related field.
• Basic understanding of financial data, including sales, revenue, gross margin, pricing, cost, profitability, and promotional analysis.
• Strong background in marketing strategy, planning, and new product development.

Salary

$45,000 ~ $55,000

Benefits

• Paid holidays
• Vacation and Sick days
• Full Insurance (Health, Dental, Vision & Life)
• Retirement Plan
• Phone Allowances
• Lunch Allowances
• Team lunch expense