BMM, Cardiology Ultrasound

Business Marketing Manager – Cardiovascular & Point of Care Ultrasound, ISC Zone

Marketing Strategy & Execution

• Develop and drive execution of a comprehensive Marketing plan for assigned portfolio, aligning with Growth Region’s overall business and marketing objectives to drive market share growth in ISC.
• Develop clear, value-driven positioning and messaging frameworks that differentiate products and resonate deeply with key personas (buyers, users, and executives).
• Examine market trends, competitor pricing, and customer behavior to evaluate the effectiveness of existing pricing strategies.
• Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability.

Go-to-Market & NPI Excellence

• Design, build, and execute end-to-end GTM strategies for new product launches, feature releases, and portfolio expansions across target markets.
• Form cross-functional teams required to plan and execute new product launches, identifying target customer personas and ensuring alignment with overall BU strategy.
• Develop launch campaign, sales enablement materials, and training programs for sales, CAS, and channel teams.

Commercial & Performance Management

• Support cadence on OIT & Revenue, and demand planning inputs for assigned portfolio.
• Track KPIs such as visibility, market share, win rate, and ROI of marketing initiatives.
• Optimize marketing investments based on performance data and insights.
• Own demo inventory management – from new orders to liquidation of ageing stock.
• Support IB Retention by teaming-up with Sales & CLV to drive replacement or upgrades of ageing Philips sockets.

KOL Management

• Develop and execute strategic engagement plans for top KOLs across Cardiovascular & POCUS to build Philips brand preference and advocacy.
• Build reference sites, customer testimonials, and country-specific clinical proof points that resonate with local audiences.
• Partner with KOLs and professional societies to strengthen Philips’ position in focus segments.

Requirements & Tech Stack

• Entrepreneurship spirit and high aspiration: can-do attitude, creative mindset, searching for solutions, strong drive and focus on results, ability to move or get around barriers to success.
• Strong execution skills with the ability to adapt global strategies for local impact.
• Excellent presentation, communication, and stakeholder management abilities.
• Knowledge of cardiovascular diagnosis & therapies is a plus.
• Experience in fast-moving medical devices business, experience in Ultrasound domain is a strong plus.