Digital Marketing & Brand Executive

About Rezolut Infotech

Rezolut Infotech is a technology company specializing in custom software development and digital solutions.

Role Overview

As a Digital Marketing & Brand Executive, you will be responsible for planning and executing digital marketing initiatives to enhance the visibility of Rezolut Infotech and its product portfolio. You will collaborate with leadership, Business Development, Product teams, and the Motion Designer to create campaigns, build brand awareness, and showcase products through engaging digital content.

Key Responsibilities

• Manage and grow the digital presence of Rezolut Infotech and its products across social media platforms.
• Plan, create, and publish engaging short-form content, including reels, behind-the-scenes videos, product highlights, and company updates.
• Coordinate with the Motion Designer to produce high-quality marketing creatives and promotional videos.
• Capture photos and videos during product launches, client interactions, company events, exhibitions, and internal activities.
• Support digital marketing campaigns for both Rezolut's IT services and product portfolio.
• Assist in planning and promoting webinars, conferences, product launches, and marketing events.
• Create basic marketing creatives, presentations, and promotional collateral using Canva.
• Coordinate with Product, Business Development, and Customer Success teams to showcase customer stories, feature releases, and business milestones.
• Monitor social media performance and recommend initiatives to improve engagement, reach, and brand awareness.
• Stay updated with digital marketing trends and emerging social media practices.

Requirements & Tech Stack

• Strong understanding of social media platforms and digital marketing fundamentals.
• Comfortable recording videos, creating reels, and capturing marketing content.
• Basic working knowledge of Canva and content creation tools.
• Excellent written and verbal communication skills.
• Creative mindset with an eye for branding and visual storytelling.
• Ability to manage multiple marketing initiatives in a fast-paced environment.

Qualifications

• 0-3 years of experience in Marketing, Digital Marketing, or Brand Marketing.
• BMM graduate preferred.
• Prior experience in a B2B marketing environment will be preferred.
• Experience managing LinkedIn, Instagram, and YouTube business pages is preferred.
• Familiarity with video editing tools such as CapCut, Premiere Pro, or similar software is preferred.
• Experience coordinating with designers and content creators is preferred.
• Exposure to event marketing or corporate branding activities is preferred.