B2B Events Sales Executive

About the Role

Tradepass is a global business networking provider that connects technology buyers with market intelligence, real-world use cases, and innovative solutions. The company focuses on areas such as cybersecurity, financial innovation, artificial intelligence, smart data, and digital transformation. Tradepass delivers its services through virtual and in-person conferences, exhibitions and expos, corporate training programs, and in-house meetings and events.

This is a full-time, on-site B2B Events Sales Executive role based in Bengaluru.

Key Responsibilities

• Prospecting and qualifying leads.
• Building and managing a pipeline of potential clients.
• Conducting sales calls and meetings with decision-makers.
• Presenting event offerings.
• Tailoring solutions to client needs.
• Negotiating contracts to secure sponsorships, delegate sales, and partnerships for Tradepass conferences, expos, and corporate training programs.
• Maintaining accurate sales records.
• Preparing proposals.
• Coordinating with marketing and operations teams to ensure successful event delivery.
• Achieving individual and team sales targets.
• Ongoing market research to identify new business opportunities.
• Staying informed about industry trends relevant to Tradepass events.

Requirements & Tech Stack

• CRM usage, data tracking, basic reporting, and time management.

Qualifications

• Strong B2B sales and business development skills, including lead generation, pipeline management, and consultative selling.
• Event-related sales capabilities, such as selling sponsorships, delegate packages, and partnership opportunities for conferences, expos, and corporate programs.
• Communication and relationship management skills, including clear verbal and written communication, presentation abilities, and long-term client relationship-building.
• Negotiation and closing skills, with experience handling objections, structuring commercial proposals, and finalizing agreements.
• Organizational and analytical skills.
• Previous experience in events, media, or B2B solution sales is highly beneficial.
• A bachelor’s degree in business, marketing, communications, or a related field is preferred.
• Comfort working in a target-driven environment.
• Willingness to collaborate with cross-functional teams.