Social Media Strategist

About BLL

Business Leadership League (BLL) is a business leadership and growth platform connecting entrepreneurs, manufacturers, MSMEs, professionals, and business leaders. Since 2019, BLL has been building a community that helps businesses access the right people, opportunities, and visibility through curated business events, leadership conversations, business storytelling, corporate partnerships, and international business initiatives. Our vision is to build BLL into a powerful platform for India's business community, bringing the stories, capabilities, and ambitions of Indian businesses to a wider national and global audience.

The Role

This is not a routine social media management position. You will be responsible for shaping BLL's digital identity, developing compelling content properties, growing our digital community, and using digital media to support business growth. You will work closely with the founder, leadership team, community, and sales teams to transform BLL's network, events, member stories, and business initiatives into a consistent stream of meaningful digital content.

Key Responsibilities

• Build BLL's Digital Brand
• Develop and implement a comprehensive digital media strategy aligned with BLL's vision and business objectives.
• Strengthen BLL's positioning as a platform for business leadership, entrepreneur visibility, and growth.
• Create platform-specific strategies for LinkedIn, Instagram, YouTube, and Facebook.
• Build a consistent digital presence that attracts entrepreneurs, manufacturing SMEs, business leaders, corporate partners, and institutions.
• Identify emerging content formats, trends, and opportunities relevant to India's business community.
• Create Powerful Business Stories
• Identify compelling stories of entrepreneurs, founders, manufacturers, and business leaders within the BLL ecosystem.
• Convert interviews, factory visits, founder journeys, and event interactions into engaging digital content.
• Develop scripts and content concepts for reels, short videos, carousels, interviews, and long-form videos.
• Create content that highlights the people, products, innovations, and capabilities behind Indian businesses.
• Coordinate with designers, videographers, and internal teams to ensure quality and timely delivery.
• Develop BLL's Signature Content Series
• Build recognizable content properties that give entrepreneurs a reason to follow, engage with, and participate in BLL.
• Key series include:
• Makers of India: Showcasing Indian factories, manufacturing capabilities, products, and entrepreneurs to a wider audience.
• Indian Business Inspiration Stories: Sharing the journeys, challenges, and achievements of Indian entrepreneurs.
• Baton Series: Exploring leadership, business succession, family businesses, and lessons across generations.
• Global Trust Circle Stories: Highlighting the journeys, expertise, and perspectives of members.
• Leadership & Business Insights: Turning business conversations, books, industry developments, and leadership lessons into useful content.
• BLL Event Stories: Capturing insights, key moments, and opportunities from roundtables, procurement meets, delegations, and leadership events.
• You will be expected to develop new series that are relevant to manufacturing SMEs, founders, and business decision-makers.
• Drive Digital Growth and Community Engagement
• Develop monthly content calendars and weekly execution plans.
• Increase relevant audience reach, engagement, shares, saves, and meaningful conversations.
• Build relationships with entrepreneurs, industry leaders, associations, and relevant digital communities.
• Encourage BLL members to participate in and amplify digital campaigns.
• Explore collaborations and cross-promotion opportunities with business leaders, institutions, and industry bodies.
• Build a digital community that values BLL's content and actively participates in its initiatives.
• Convert Digital Visibility into Business Opportunities
• Develop campaigns that support BLL memberships, events, corporate partnerships, and international business delegations.
• Work with the sales and community teams to create content that generates qualified enquiries.
• Develop event promotion campaigns from announcement to registration and post-event engagement.
• Use founder stories, member achievements, and event outcomes to demonstrate BLL's value.
• Track the journey from content engagement to enquiries, registrations, and membership conversions.
• Identify opportunities to monetise BLL's content properties through sponsorships, brand partnerships, and business showcases.
• Measure, Analyse, and Improve
• Track performance across platforms and content formats.
• Prepare monthly reports covering reach, engagement, audience growth, enquiries, and conversions.
• Identify which topics, formats, and campaigns are delivering results.
• Recommend improvements based on data, audience feedback, and business priorities.
• Experiment with new formats and campaigns while maintaining BLL's brand identity.

Qualifications

• Freshers or maximum 2-3 years of hands-on experience in digital marketing, social media strategy, or content-led brand building.
• Understands the difference between gaining followers and building a relevant business audience.
• Excellent storytelling, copywriting, and content planning skills.
• Understands LinkedIn as a platform for business credibility and Instagram and YouTube as channels for storytelling and discovery.
• Can independently develop a campaign idea, write a brief, coordinate execution, and measure results.
• Comfortable working directly with the founder and taking ownership of important initiatives.
• Curious about entrepreneurship, manufacturing, family businesses, leadership, and the Indian business ecosystem.
• Organised, proactive, and capable of managing multiple campaigns and deadlines.

Preferred Qualifications

• Experience with B2B brands, startups, business communities, media platforms, manufacturing brands, or founder-led businesses.

Tools & Technical Skills

Working knowledge of the following will be useful:

• Canva and basic creative production tools.
• Video editing and short-form content workflows.
• Meta Business Suite and social media scheduling tools.
• Google Analytics and social media analytics.
• SEO, digital advertising, and lead-generation campaigns.
• AI tools for research, ideation, scripting, and content repurposing.

The candidate need not personally perform every design or video-editing task but must be capable of directing the work, maintaining quality, and ensuring timely execution.