content creator and strategist

Company: ETHNIC ELEMENTS

Location: Bengaluru (On-site)

Role Description

This is a full-time, on-site role focused on developing and executing a content strategy aligned with the brand’s vision, emphasizing storytelling around Indian handlooms and contemporary fashion.

Key Responsibilities

• Planning content calendars.
• Creating written, visual, and social media content.
• Optimizing messaging across platforms including websites, blogs, email, and social channels.
• Collaborating with design, marketing, and sales teams to support campaigns, product launches, and brand initiatives.
• Monitoring content performance and refining strategy based on insights.
• Ensuring consistent, culturally respectful brand messaging.

Requirements & Tech Stack

• Content creation skills, including copywriting, storytelling, and visual content ideation.
• Experience in content strategy, editorial planning, and campaign development across digital channels.
• Proficiency in social media management, basic digital marketing concepts, and audience engagement techniques.
• Ability to conduct research on textiles, fashion trends, and cultural narratives.
• Excellent written and verbal communication skills in English.
• Comfort with content management systems, basic design tools (e.g., Canva, Adobe Spark), and analytics tools.

Qualifications

• Bachelor’s degree in Communications, Journalism, Fashion, Marketing, or a related field, or equivalent practical experience.
• Demonstrated interest in fashion, Indian textiles, and artisan-led products.
• Ability to work on-site in Bengaluru.
• Ability to collaborate with cross-functional teams.
• Ability to manage multiple projects and deadlines.
• Knowledge of Indian languages is an advantage.
• Prior experience in fashion or lifestyle brands is a plus.