Market Development Co-Op

About the Role

This Co-Op opportunity at ABB offers practical experience through various projects, knowledge acquisition, and showcasing skills to support ABB's operations and enhance personal education/employment opportunities. The work model is onsite in Cary, NC or Remote.

Key Responsibilities

• Conduct market research on emerging technologies, competitors, and trends within the electrical industry.
• Support analysis of customer needs and opportunities in key markets (OEMs, renewable energy, industrial applications).
• Assist in preparing presentations, reports, and marketing materials that translate technical data into customer-friendly insights.
• Collaborate with engineering and business teams to identify product opportunities and value propositions.
• Leverage insights about customer needs and ABB’s offerings to identify suitable solutions for clients, leading to project results that meet customer expectations.
• Participate in team meetings, brainstorming sessions, and other collaborative efforts.
• Seek feedback and guidance from manager and team members to improve performance and skills.

Requirements & Tech Stack

• Currently enrolled in a bachelor's or master’s degree program in Engineering or related (with an interest or minor in Marketing/Business) in the United States.
• Demonstrated skills, project experience, or relevant coursework in artificial intelligence (AI), communications, marketing, engineering, business strategy, or technology management.
• Strong analytical and critical thinking skills with the ability to interpret technical information, identify trends, and connect insights to market opportunities.
• Interest in AI, digital marketing, content creation, and emerging technologies.
• Excellent written and verbal communication skills, with the ability to translate complex technical and engineering concepts into clear, engaging content for diverse audiences.
• Strong storytelling skills with the ability to develop compelling narratives that communicate value and drive engagement.
• Intern must have reliable transportation to and from the worksite.
• Must be legally authorized to work in the United States without company sponsorship now and in the future.
• Utilize critical thinking skills to analyze complex situations and develop strategic solutions.
• Effectively organize and prioritize tasks to meet deadlines.
• Exhibit the capability to manage several tasks at once while maintaining high standards of quality.
• Collaborate with team members to convey ideas, share information, and provide updates on project progress.

Internships at ABB within the United States are not eligible for company-sponsored medical benefits, 401(k) contributions, or paid time off.

The hourly rate is determined by factors such as the successful applicant’s qualifications, graduation year, and experience.

This position is expected to pay between $20 - $34 per hour.