Sales Associate, inside sales

About the Role

Hopcharge is seeking an Inside Sales Associate to manage inbound digital lead conversion and customer renewal cycles for EV charging services. This role combines sales and customer retention, focusing on closing qualified digital leads and ensuring existing customers renew and expand their engagement. The ideal candidate will be a proven inside sales performer with a focus on targets, structured follow-up, and CRM discipline.

Key Responsibilities

• Own end-to-end conversion of inbound digital leads (website, social, ads, referral portals) through calls, WhatsApp, and email follow-up.
• Drive customer renewal cycles: proactively track upcoming renewals, re-engage lapsing accounts, and convert to repeat business.
• Maintain rigorous CRM hygiene: ensure lead status, follow-up cadence, and conversion funnel tracking are updated in real time.
• Achieve monthly/quarterly targets for lead-to-conversion ratio, renewal rate, and revenue contribution.
• Coordinate with Marketing to provide feedback on lead quality and with Field Sales for on-ground handoffs.
• Prepare and present daily/weekly funnel and renewal MIS to the reporting manager.
• Handle objection management and pricing/plan queries, escalating only complex commercial negotiations.

Requirements & Tech Stack

• CRM tools: Hands-on experience with Salesforce, Zoho, LeadSquared, or similar.
• Communication: Excellent verbal and written communication in English and Hindi.
• Data & Reporting: Comfortable working with dashboards, funnel data, and basic Excel reporting.

Qualifications

• Graduate in any discipline; MBA/PGDM preferred but not mandatory.
• Minimum 3 years of proven experience in inside sales, telesales, or digital sales conversion (B2C or B2B).
• Strong track record of hitting monthly sales/renewal targets in a structured, metrics-driven environment.
• Prior experience in EV, energy, subscription, or renewal-based sales models is an advantage.