Marketing Communication Coordinator AS7524

About This Position

Help future Cowboys find their place at OSU! As part of the Office of Undergraduate Admissions and Recruitment, this role is responsible for strategic communication, marketing, and outreach efforts to prospective students, their families, and other internal and external audiences. This includes creating engaging content and executing strategic communication strategies for email, print, social media, web, video, and events. Primary objectives include project management, editing, writing, and ensuring quality control. This role requires extensive attention to detail and interpersonal skills to collaborate with partners across campus and within the Division of Enrollment Management.

As a supervisory role, this position will manage and coach a team of communications specialists responsible for creating dynamic, engaging prospective student content. This includes oversight of ongoing training and professional development. This role will contribute to strategic planning, including analyzing CRM data and staying up-to-date on communications best practices for prospective students; ensure copy and design align with Brand Management standards; lead event marketing efforts in collaboration with event and data team members; plan and execute social media campaigns; provide leadership in carrying out other special initiatives and other duties as assigned by the leadership team.

Key Responsibilities

• Strategic communication, marketing, and outreach efforts to prospective students.
• Creating engaging content and executing strategic communication strategies across multiple channels.
• Project management, editing, writing, and ensuring quality control.
• Managing and coaching a team of communications specialists.
• Oversight of ongoing training and professional development for the team.
• Contributing to strategic planning, including analyzing CRM data.
• Ensuring copy and design align with Brand Management standards.
• Leading event marketing efforts.
• Planning and executing social media campaigns.
• Providing leadership in special initiatives.

Requirements & Tech Stack

• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or related field (degree must be conferred on or before agreed upon start date).
• Six months of experience in communications, marketing, or closely related field.
• Demonstrated experience in writing, editing, social media, video, website, and content creation.
• Demonstrated experience in project management and leadership/staff management.
• Ability to lift 45 pounds (recruitment materials).
• Excellent communication skills, including written and verbal.
• Ability to organize, manage, and execute projects on strict deadlines with excellent attention to detail.
• Project management system experience preferred.
• Strong technical writing skills.
• Experience writing engaging marketing content using Associated Press style.
• Understanding of Customer Relationship Management (CRM) technology, preferably within a higher education setting.
• Demonstrated experience leading multi-channel marketing strategies.
• Demonstrated experience training colleagues on best practices and use of marketing platforms.

Preferred Qualifications

• Three plus years of successful experience in communications or marketing.
• Supervisory experience with professional and/or student staff.
• Relevant experience executing robust marketing campaigns in email, print, social media, and web.
• Graphic design experience.
• Social media management and social video editing experience.
• Event marketing experience.