Associate, Business Development
Panacorp Software Solutions
Tamil Nadu0–5 yrs49m agovia Naukri
About the Role
Associate - Business Development at Panacorp Software Solutions
Key Responsibilities
- Lead Generation & Customer Engagement:
- Identify and generate leads through digital marketing campaigns, cold calling, and email outreach.
- Engage with potential customers to understand their needs and provide relevant product or service information.
- Qualify leads and schedule meetings or product demos for the sales team.
- Marketing Campaign Execution:
- Support the execution of marketing campaigns, including email marketing, social media promotions, and content marketing.
- Collaborate with the digital marketing team to track campaign performance and optimize strategies.
- Assist in content creation, including writing promotional emails, social media posts, and marketing materials.
- Market Research & Analysis:
- Conduct market research to identify trends, customer preferences, and competitor activities.
- Provide insights and recommendations to improve marketing strategies.
- Maintain and update customer databases with relevant information.
- Sales Support & Coordination:
- Work closely with the sales team to align marketing efforts with business goals.
- Provide necessary marketing materials and presentations to support the sales process.
- Follow up with leads and prospects to ensure continuous engagement.
- Reporting & Performance Monitoring:
- Track and report on marketing campaign performance and lead conversion rates.
- Analyze key metrics and provide insights for future marketing strategies.
- Prepare reports and presentations for management.
Requirements & Tech Stack
- Digital marketing campaigns
- Cold calling
- Email outreach
- Email marketing
- Social media promotions
- Content marketing
- Content creation
- Market research
- Customer databases
- Sales process
- Lead conversion rates