Event Outreach Specialist

About This Role

The Event Outreach Specialist is an entry-level individual contributor responsible for supporting the planning, coordination, and execution of commercial conferences, sales-led events, and roadshows. This role focuses on aligning with Marketing for corporate-sponsored conferences and events, while partnering closely with Sales and Commercial stakeholders on sales-funded events. The specialist helps translate event priorities into targeted pre-event, on-site, and post-event outreach activities to drive client engagement and new business opportunities.

Primary Location: United States, Remote

Home Based - East Coast

Key Responsibilities

Event Planning, Alignment, and Coordination

• Support the planning and coordination of conferences and events.
• Partner with Marketing to understand conference priorities, target audiences, and required outreach support.
• Coordinate with Marketing on the creation, review, approval, and delivery of event-specific assets, including email copy, call scripts, social messaging, one-pagers, landing pages, campaign materials, and follow-up templates.
• Partner with Sales and Commercial stakeholders to support events tied to account plans and pipeline-generation goals.
• Maintain an up-to-date calendar of planned events and conferences, tracking key dates, ownership, and deliverables.
• Liaise with event vendors and conference organizers to manage event-related logistics.
• Support the preparation and distribution of event-related materials and communications.

Event Outreach Execution and Follow-Up

• Execute targeted pre-event outreach to clients and prospects.
• Develop and maintain event-specific outreach messaging and flow sequences for pre-event invite outreach, meeting confirmation, on-site engagement, and post-event follow-up.
• Utilize commercial intelligence platforms including LinkedIn Sales Navigator, Zymewire, Citeline, and Pitchbook to identify and research target attendees and accounts.
• Leverage sales enablement platforms (e.g., Seismic, Highspot) and sales engagement automation tools (e.g., Gong Engage, SalesLoft) to support event-related outreach.
• Coordinate on-site engagement activities during events.
• Support roadshow execution by coordinating attendee outreach, meeting confirmations, and client-facing schedules.
• Execute post-event follow-up outreach to attendees and prospects, ensuring timely and accurate logging of all interactions in Salesforce CRM.
• Support the development and execution of event-related email and campaign communications.
• Coordinate approval and version control of messaging and campaign assets with Marketing.

CRM and Data Management

• Maintain accurate records of all event-related outreach activity, client interactions, and follow-up status in Salesforce CRM.
• Support the preparation of event performance reports and summaries.
• Support post-event and post-roadshow summaries that capture meetings scheduled, clients engaged, and next-step ownership.
• Track and report on event outreach metrics including meetings scheduled and attendee engagement.
• Ensure event-related contact and account data is accurately captured and maintained in Salesforce CRM.
• Contribute to the maintenance of target account and contact lists used for event outreach.

Campaign and Outreach Support

• Support the execution of event-driven outreach campaigns, with a focus on meeting generation and qualified client engagement.
• Create and support outreach campaigns for sales-led client events and roadshows.
• Coordinate event-related campaign activities across Inside Sales, Marketing, and Sales/Commercial teams.
• Create, document, and refine outreach flows by event stage.
• Provide administrative and coordination support for broader MBD Inside Sales campaign initiatives.
• Share feedback and observations from event outreach activities to inform ongoing campaign optimization.
• Collaborate with Marketing on corporate-sponsored event messaging and materials, and with Sales/Commercial stakeholders on sales-funded event positioning and target accounts.
• Serve as the coordination point between MBD Inside Sales and Marketing for event asset creation.
• Communicate event meeting logistics, outreach plans, and performance updates to relevant internal stakeholders.

Stakeholder Collaboration

• Work closely with the Senior Manager, Global Commercial Operations and Enablement to align event outreach activities with global commercial priorities.
• Collaborate with regional MBD managers, Inside Sales Representatives, Sales/Commercial leaders, and account teams to coordinate event participation and meeting scheduling.
• Partner with Sales/Commercial leaders and account teams to support sales-led event planning.
• Partner with Marketing to ensure corporate-sponsored event materials and outreach are consistent with brand standards.
• Communicate event meeting logistics, outreach plans, and performance updates to relevant internal stakeholders.

Requirements & Tech Stack

• Salesforce CRM
• LinkedIn Sales Navigator
• Zymewire
• Citeline
• Pitchbook
• Seismic (or similar sales enablement platforms)
• Highspot (or similar sales enablement platforms)
• Gong Engage (or similar sales engagement automation tools)
• SalesLoft (or similar sales engagement automation tools)

Qualifications

• Bachelor’s Degree or relevant work experience in pharmaceutical meeting planning.