SEO Specialist

About the Role

The SEO Specialist supports the execution and optimization of organic search programs across assigned client accounts. Through hands-on experience with keyword and competitive research, content optimization, technical SEO, performance analysis, and emerging search experiences, the Specialist develops foundational skills needed to become a well-rounded search marketer. Working under the guidance of senior SEO team members, the Specialist is expected to build proficiency across SEO and GEO/AEO fundamentals, tools, and agency processes while consistently delivering accurate and high-quality work in a timely manner. This role is ideal for a curious, analytical, and detail-oriented individual looking to build expertise in SEO and continuously learn as the search landscape evolves due to AI.

Key Responsibilities

• Support the execution and optimization of SEO and GEO/AEO strategies across assigned client accounts.
• Conduct research and analysis to help identify organic and AI search insights and opportunities.
• Support performance measurement, reporting, and the development of client recommendations.
• Maintain high standards of accuracy, quality, and timeliness across assigned work.
• Continuously develop SEO expertise and stay current with evolving search behaviors, technologies, and industry best practices.

SEO Execution & Optimization

• Support the execution of SEO and GEO/AEO strategies and initiatives across assigned client accounts under the guidance of senior team members.
• Conduct keyword, search behavior, search intent, competitive, and SERP research to identify optimization opportunities.
• Support the development of SEO and GEO/AEO content and technical recommendations based on search landscape research, competitive insights, and SEO best practices.

Analysis, Reporting, & Insights

• Monitor organic search performance and key metrics using approved analytics and SEO platforms.
• Gather, organize, and analyze SEO data to support recurring reporting and ad hoc analyses.
• Identify performance trends, changes, anomalies, and potential optimization opportunities and escalate findings to senior team members.

Team Support & Cross-Functional Collaboration

• Support the development of client-facing presentations, reports, recommendations, and other SEO deliverables.
• Participate in internal and client meetings, organizing meeting recaps and capturing action items.
• Clearly communicate findings, recommendations, project updates, and potential issues to SEO team members.

Operational Excellence & Quality

• Perform quality assurance to confirm SEO recommendations have been implemented accurately and identify potential issues requiring escalation.
• Manage assigned tasks and deliverables against established timelines, priorities, and quality standards.
• Maintain accurate project documentation, trackers, and internal and client status documents.
• Follow established SEO processes, methodologies, templates, and quality assurance procedures.
• Demonstrate strong attention to detail and accountability for the accuracy and quality of assigned work.

Learning, Innovation & Industry Knowledge

• Develop proficiency in core SEO platforms and tools, including search engine webmaster tools, analytics platforms, keyword research tools, crawling technologies, and enterprise SEO platforms.
• Stay informed about changes in search engine algorithms, SERP features, patient and HCP search behaviors, AI-powered search experiences, and emerging industry trends.
• Apply learnings and feedback to continuously improve SEO knowledge, analytical capabilities, and quality of work.

Requirements & Tech Stack

• Proficiency with Microsoft Office, particularly Excel and PowerPoint.
• SEO platforms and tools (e.g., search engine webmaster tools, analytics platforms, keyword research tools, crawling technologies, enterprise SEO platforms).

Qualifications

• Bachelor’s degree.
• 0-1 years of relevant experience in SEO, digital media, or performance marketing.
• Agency experience preferred, but not required.
• Strong analytical, critical-thinking, and problem-solving skills.
• Strong attention to detail and commitment to accuracy and quality.
• Effective written and verbal communication skills.
• Strong organizational and time-management skills.
• Ability to manage multiple priorities and meet established deadlines.
• Ability to collaborate effectively within a team and across disciplines.
• Ability and willingness to learn new tools, technologies, and processes.
• Curiosity and a demonstrated interest in search and digital healthcare marketing.