Marketing Manager

About the Role

Fast Lane Athletics is the TikTok Shop storefront of Sawyer Sales & Distribution. This role owns the affiliate creator program for Fast Lane Athletics on TikTok Shop. The position is full-time, remote, and US-based. You report to the TikTok Shop lead and work directly with the owner.

Key Responsibilities

• Samples:
• Work the sample request queue daily in TikTok Seller Center and Euka.
• Approve creators with evidence they post and sell, decline the rest, and never let requests expire unreviewed.
• Decide which products and colorways to seed, and push samples hard on products being stocked up for the season.
• Creator Relationships:
• Manage the core group of affiliates.
• Get creators new products and new colors before anyone else, and keep them posting.
• Monitor what kinds of videos are doing well for own creators and what angles are working for other sellers.
• Re-send to creators who sold well last season, and cut creators who take product and never post.
• Finding Creators:
• Watch what other Nike and adidas sellers are doing: find best-performing videos on their top products, identify creators, and recruit them directly.
• Run targeted outreach to new creators in Euka: small, specific lists and a message that gets a reply.
• Use FastMoss and TikTok Shop data to spot rising creators and products in our categories.
• The Fast Lane TikTok Page:
• Keep the shop account active: post and repost creator videos that are working, on a regular schedule.
• Make original short-form product content when the catalog needs it.
• Answer comments and DMs on the page.
• Beyond TikTok:
• Drive creator and affiliate sales on Shopify and other affiliate channels as they are built out.

Requirements & Tech Stack

• Tools:
• TikTok Seller Center Affiliate Center: sample requests, target invites, commission settings, creator messaging; the shop's TikTok account.
• Euka: Creator CRM, outreach agents, sample tracking, reminder segments.
• FastMoss: Competitor shops, top-performing videos, creator and product research.
• Fast Lane P&L Console: Creators tab: net profit per creator per product, sample cost, what to re-send.
• Slack: Daily communication with the team.
• Asana: Your task list, shared with the team.

Qualifications

• Based in the US and available full-time, Monday through Friday, including a daily check of the sample queue.
• Real understanding of TikTok Shop affiliate from the creator side: you have been an affiliate, run a shop, or managed creators for one.
• Comfortable making short-form product video.
• Organization: hundreds of open requests and dozens of active creators at once, nothing dropped, nothing shipped by mistake.
• Clear, fast writing.
• Judgment about people and product: who is worth free inventory, who is not, and the willingness to say no.
• Self-direction.
• Willing to appear on camera or model apparel for the Fast Lane page.
• Nice to have:
• Experience with Euka or another creator CRM, and with FastMoss or similar TikTok Shop analytics.
• A following of your own, or existing relationships with sports and fitness creators.
• Interest in athletic apparel and footwear.
• Basic spreadsheet skills for tracking samples and results.

Experience

• No degree or years-of-experience requirement, but this is not an entry-level role: you need to have done this before, for your own account or someone else's, and be able to show results.

Details

• Full-time, Monday through Friday.
• Remote, with occasional in-person meetings in the Miami area. Must be based in or near Miami, FL.
• $70,000 base salary plus a quarterly bonus based on the net profit of the creator program.