Copywriter

About the Role

We’re looking for a talented and experienced Copywriter to lead the development of compelling, high-impact copy across brand, digital, social, campaigns, and marketing communications. The ideal candidate is a strong storyteller with a sharp understanding of brand voice, audience psychology, and cultural trends. You’ll work closely with designers, strategists, marketers, and other creative teams to turn briefs and ideas into communication that gets noticed and drives action.

Key Responsibilities

• Develop creative concepts, campaign ideas, and copy across multiple channels.
• Write and edit compelling copy for websites, social media, digital campaigns, advertisements, emailers, landing pages, presentations, and other marketing materials.
• Translate brand strategy and creative briefs into clear, distinctive, and engaging communication.
• Establish and maintain consistent brand tone of voice across platforms.
• Collaborate with art directors, designers, strategists, marketing teams, and external partners.
• Conceptualise campaign platforms, taglines, headlines, scripts, and storytelling frameworks.
• Adapt messaging for different audiences, formats, and stages of the customer journey.
• Review and refine copy to ensure accuracy, clarity, grammar, originality, and brand consistency.
• Stay updated on consumer behaviour, cultural conversations, digital trends, and emerging content formats.
• Present creative concepts and copy rationales confidently to internal stakeholders and clients.
• Mentor junior copywriters and contribute to strengthening the overall creative team.

Requirements & Tech Stack

• None explicitly stated.

Qualifications

• Strong storyteller.
• Sharp understanding of brand voice.
• Sharp understanding of audience psychology.
• Sharp understanding of cultural trends.