Business Development Representative

About Betterment

Betterment is a leading, technology-driven financial services company offering investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions including a 401(k) for small and medium-sized businesses. Our mission is to empower people to build wealth with confidence and ease. We are headquartered in NYC and offer hybrid NY-based positions.

About The Role

We're hiring ambitious, tech-savvy Business Development Representatives to drive top-of-funnel growth across Betterment’s retirement business. You will focus on one of two areas:

• Direct 401(k): Build pipeline with small and mid-sized businesses looking to launch or switch their 401(k) plan.
• Retirement Advisor: Build pipeline with financial advisors and RIAs looking to offer or improve 401(k) plans for their business-owner clients.

In each role, you will own outbound prospecting at the top of the sales funnel. This is an activity-heavy role where you will identify, engage, and qualify prospects before handing off warm opportunities to Account Executives. You are a self-starter, comfortable with high call/email volume, quick to learn a technical product, and motivated by hitting and beating targets.

This role is based out of our NYC office.

Base Salary Range for New York City: $60,000-$65,000

This job may also be eligible for variable compensation in the form of commission.

Key Responsibilities (All Teams)

• Generate new opportunities using outbound tactics (email sequences, cold calling, LinkedIn, etc.) to assist the sales process at the top of the funnel.
• Identify, target, and nurture potential outbound opportunities by creating new target lists and staying ahead of trends.
• Understand prospect needs and communicate them clearly to Account Executives.
• Clearly articulate Betterment’s Advised value proposition and products to prospects in specific verticals.
• Meet and exceed meeting set and pipeline goals.
• Ensure effective and consistent use of Salesforce & other prospecting tools.
• Provide the "voice of the prospect and industry" to marketing and product management to drive roadmaps.

Direct 401(k) BDR

• Prospect small and mid-sized businesses that are launching a first-time 401(k) plan or looking to switch providers.
• Engage business owners, HR leaders, and finance decision-makers directly.
• Position Betterment's 401(k) offering as part of a company's employee benefits strategy.

Retirement Advisor BDR

• Prospect financial advisors and RIAs who want to add or improve a 401(k) offering for their business-owner clients.
• Work with decision-makers evaluating whether to add a retirement offering to their practice or transition existing retirement plan business to Betterment.
• Articulate Betterment Advisor Solutions' value proposition to advisors serving the retirement plan vertical.

Requirements & Tech Stack

• Experience with sales & marketing technology stack.

Qualifications

• No experience necessary; however, recent sales (or sales adjacent) experience is a plus (e.g., recruiting, real estate, or non-profit experience).
• B2B tech/SaaS sales experience as an SDR/BDR is a plus.
• Curiosity and interest in financial products and retirement planning.
• Demonstrated track record of high performance.
• High energy and willingness to learn.
• Strong oral and written communication skills with even stronger listening skills.
• Relentless in your pursuit of success and willing to put in the extra effort to achieve your goals.