Fashion Brand & Growth Associate

About the Role

NamiNaya is an emerging AI-powered fashion and creative media venture launching in January 2027, building two businesses: NamiNaya Store (women's fashion and lifestyle brand) and NamiNaya Studio (AI-powered fashion modeling and creative agency). We are seeking a creative, commercially minded, and entrepreneurial Fashion Brand & Growth Associate to join our founding team. This is an early-career, hands-on position with meaningful responsibility and opportunities for growth.

What You'll Do

• Fashion Research & Collection Development
• Research women's fashion trends, styles, fabrics, colors, silhouettes, and emerging collections.
• Follow Indian and international fashion brands, designers, retailers, and emerging labels.
• Help conceptualize NamiNaya's first women's clothing collections.
• Identify attractive styles and product categories with commercial potential.
• Work with freelance fashion designers to translate creative ideas into product concepts.
• Coordinate with manufacturers and suppliers on sourcing, sampling, fittings, and production.
• Review product samples for style, quality, finishing, and brand consistency.
• Fashion Brand Building & E-Commerce
• Help build NamiNaya Store into a distinctive women's fashion brand.
• Contribute to brand positioning, pricing, product selection, and customer experience.
• Help plan new collections, seasonal launches, and promotional campaigns.
• Coordinate online merchandising, product descriptions, and storefront presentation.
• Research competitors, fashion marketplaces, and customer buying behavior.
• Support strategies for expanding into US and international markets.
• AI Fashion, Creative Media & Marketing
• Work with NamiNaya Studio on AI-powered fashion shoots, virtual models, and advertising campaigns.
• Bring ideas for fashion styling, photoshoot concepts, campaign themes, and visual storytelling.
• Collaborate with AI artists, designers, content creators, and video production teams.
• Help plan Instagram campaigns, influencer collaborations, and digital marketing initiatives.
• Explore emerging AI tools for fashion content creation and brand marketing.
• Ensure creative campaigns reflect NamiNaya's positioning, visual identity, and product quality.
• Business Development & Partnerships
• Identify opportunities with fashion brands, boutiques, retailers, designers, and D2C businesses.
• Develop relationships with garment manufacturers, suppliers, influencers, and creative partners.
• Assist with business pitches, proposals, presentations, and partnership discussions.
• Help identify potential clients for NamiNaya Studio's AI fashion services.
• Research new markets, product categories, and revenue opportunities.
• Execution & Special Projects
• Work directly with leadership to turn fashion and business ideas into actionable projects.
• Coordinate with designers, suppliers, creative teams, and external partners.
• Track product development, sourcing, project timelines, and launch milestones.
• Prepare market research, competitor analysis, business presentations, and execution plans.
• Take ownership of assigned initiatives and follow them through to completion.

Qualifications

• A genuine passion for women's fashion, styling, brands, and digital culture.
• Strong aesthetic judgment and an eye for appealing designs, colors, fabrics, and silhouettes.
• Interest in fashion merchandising, product sourcing, brand development, and e-commerce.
• Creative thinking combined with commercial awareness.
• Excellent spoken and written English communication skills.
• Confidence interacting with designers, suppliers, influencers, and business partners.
• Strong research, organizational, and problem-solving abilities.
• Familiarity with social media, fashion trends, and consumer behavior.
• Interest in AI technology and its growing role in fashion and creative media.
• An entrepreneurial mindset with a willingness to take ownership.
• Ability to thrive in a fast-moving startup environment.

Education & Requirements

• Bachelor's degree in Fashion Management, Fashion Communication, Fashion Merchandising, Retail Management, Marketing, Business Administration, Design, or a related field preferred.
• Graduates from NIFT, Pearl Academy, NID, Amity School of Fashion Technology, and other recognized fashion, design, media, or business institutes are encouraged to apply.
• Exceptional fresh graduates with strong fashion knowledge, creativity, and initiative are welcome.
• Immediate joiners preferred.
• A formal fashion design degree is NOT mandatory. We value creativity, fashion sense, business thinking, and the ability to execute more than academic credentials alone.

Nice to Have

• Experience with women's fashion brands, clothing labels, boutiques, or D2C startups.
• Exposure to fashion buying, merchandising, apparel sourcing, or garment manufacturing.
• Familiarity with fabrics, fit, garment construction, and production processes.
• Experience in styling, fashion content, photography, or creative campaigns.
• Understanding of Shopify, e-commerce operations, or online fashion retail.
• Knowledge of Instagram fashion trends, influencer marketing, and brand collaborations.
• Familiarity with AI image generation, video production, or creative automation tools.
• Personal fashion projects, entrepreneurial ventures, or relevant freelance experience.

Compensation

• ₹5–8 LPA, based on experience, skills, creativity, and demonstrated potential.
• Performance-based incentives based on business growth, ownership, and measurable contributions.
• Opportunity to grow into senior brand, merchandising, and business leadership roles as NamiNaya expands.

Work Setup

• Full-time, on-site position in Noida.
• Opportunity to help build a fashion brand with ambitions to expand into the US and international markets.
• Direct collaboration with leadership, designers, manufacturers, creative professionals, and technology teams.