Junior Marketing Manager

About the Role

• Full-time, on-site Junior Marketing Manager role in Mumbai.
• Support planning and execution of marketing campaigns for industrial IoT and predictive maintenance solutions.
• Work closely with senior marketing and sales teams.

Key Responsibilities

• Assist with market research and competitor analysis.
• Provide data-driven reporting to identify growth opportunities and refine marketing strategies.
• Coordinate digital and offline marketing activities.
• Create and review marketing content.
• Manage social media and email campaigns.
• Help organize events, webinars, and customer outreach initiatives.
• Collaborate with cross-functional teams to ensure consistent branding and clear communication of product value.

Requirements & Tech Stack

• Strong understanding of marketing fundamentals and strategy, including campaign planning and brand positioning.
• Digital marketing skills: experience or training in social media marketing, email marketing, SEO/SEM, and basic analytics tools (e.g., Google Analytics).
• Ability to create clear marketing copy and assist with content development.
• Skills in market research, competitor analysis, and interpreting data.
• Ability to coordinate with sales, product, and technical teams, manage multiple tasks, and meet deadlines.
• Interest in industrial IoT, manufacturing operations, and predictive maintenance solutions.
• Willingness to learn technical concepts.
• Video editing and animation knowledge is a plus.
• Basic CRM tool experience is a plus.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Familiarity with design or marketing automation tools is a plus.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Exposure to B2B or technology/industrial sectors is an advantage.