Search Engine Optimization Executive
SIB Infotech - Digital Marketing Services Agency
Mumbai, Maharashtra, India1h agovia LinkedIn
About the Role
Search Engine Optimization Executive at SIB Infotech - Digital Marketing Services Agency.
Key Responsibilities
- Implement on-page and off-page SEO strategies to achieve higher visibility on major search engines.
- Conduct comprehensive keyword research to identify high-performing search terms and phrases.
- Create high-quality backlinks and identify new backlink opportunities to increase website traffic by conducting a competitor backlink analysis.
- Perform SEO technical audits to identify URL architecture, page errors, content, navigational issues, and other factors that impact the technical performance of a website and resolve the issues.
- Implement local SEO strategies to improve visibility in specific geographic areas.
- Monitor and evaluate search performance on various metrics like website traffic, keyword ranking, user behavior & engagements, and other technical parameters.
- Reach out to bloggers/publishers to publish content on their platforms and acquire high-quality backlinks.
- Work closely with other team members on project development, timelines, and results to meet client goals.
- Stay up-to-date with search engine algorithm updates and latest SEO trends.
Requirements & Tech Stack
- Excellent knowledge of search engine algorithms and ranking factors to increase organic traffic and improving SERPs.
- Familiarity with SEO tools such as Google Analytics, Google Webmaster Tools, Ahref, SEO Moz, SemRush, WebTrends, and other relevant SEO reporting tools.
- Strong analytical and problem-solving skills.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
Industry: Advertising Services