Communications Coordinator
Thornton Tomasetti
About the Role
Thornton Tomasetti is seeking an early-career digital thinker who enjoys analytics, working on websites, and understanding how people find information online. This is a hands-on role combining website updates, content optimization, and performance analysis.
Key Responsibilities
- Support lead developer with light front-end updates, including basic troubleshooting, testing, and small enhancements to website functionality, under developer guidance.
- Apply SEO, AEO, and GEO principles to page titles, heading hierarchy, content structure, and internal linking, working with writers and experts to preserve meaning and accuracy.
- Use search and analytics tools to explore audience behavior, monitor performance, and identify content gaps.
- Adapt approved content for digital use through clear formatting, descriptive headings, and focused sections.
- Check pages for accuracy, broken links, formatting, accessibility, and mobile presentation.
- Follow developments in search, AI discovery, and digital behavior, sharing findings and helping test new approaches.
- Help connect web content with social distribution and campaign measurement.
- Build and test simple AI agents or automated workflows for repeatable tasks, with team guidance and human review.
- Help review and interpret analytics.
Requirements & Tech Stack
- Foundational knowledge of search engine optimization (SEO) and familiarity with answer engine optimization (AEO), generative engine optimization (GEO), and AI-driven search.
- Understanding of how headings, metadata, internal links, and page structure support discoverability and usability.
- Experience working in a CMS.
- Basic knowledge of HTML/CSS.
- Interest in learning other languages, JavaScript, and web development fundamentals.
- Drupal experience is a plus.
Qualifications
- 0–2 years of experience in digital content, web publishing, digital marketing, or a related field. Internships, coursework, and independent projects count.
- An interest in analytics and the ability to turn findings into questions, recommendations, and tests.
- Curiosity about how search is changing and a willingness to keep learning.
- Strong attention to detail, organization, and follow-through.
- A collaborative approach and willingness to seek subject-matter, editorial, or design guidance.