Marketing Coordinator

About the Role

Kairos Consultants is seeking a talented Marketing Coordinator to build and market the Kairos brand across digital and offline channels. This role will collaborate with the leadership team to translate Kairos’ expertise in repeat sales, retention, and customer growth into consistent content, campaigns, and marketing initiatives to strengthen brand visibility and generate business interest.

Key Responsibilities

• Brand & Marketing Execution
• Support the planning and execution of Kairos’ overall marketing and ensure planned marketing initiatives are executed on time.
• Ensure consistent communication of Kairos’ positioning, capabilities, and point of view across channels.
• Coordinate marketing initiatives across social media, LinkedIn, website, blogs, email, events, and sales collaterals.
• Campaigns & Lead Generation
• Plan and execute marketing campaigns to drive brand awareness, engagement, and qualified business interest.
• Support email outreach, newsletters, event communication, and prospect-nurturing initiatives.
• Work with Sales to create relevant pitch support, case studies, brochures, and industry-specific collaterals.
• Maintain databases and trackers for marketing-generated enquiries and campaign responses.
• Website, Collaterals & Brand Assets
• Coordinate updates to the Kairos website, case studies, brochures, presentations, and marketing material.
• Maintain an organized repository of approved brand assets, credentials, case studies, and content.
• Ensure all external communication follows Kairos’ brand and messaging guidelines.
• Coordinate with internal teams and external vendors wherever required.
• Performance Tracking & Improvement
• Track performance of content and marketing initiatives across channels.
• Prepare periodic marketing performance updates covering reach, engagement, leads, and other relevant metrics.
• Identify content themes and channels that are performing well and recommend improvements.
• Stay updated on relevant marketing, CRM, retention, and AI trends that can strengthen Kairos’ marketing.

Requirements & Tech Stack

• Strong understanding of social media, LinkedIn, and content marketing.
• Good written and verbal communication skills.
• Strong coordination and project-management ability.
• Comfortable working with Excel/Google Sheets, presentations, and digital marketing tools.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 0–2 years of experience in marketing, digital marketing, brand marketing, or a similar role.

Preferred Technical Attributes

• Experience in marketing B2B, consulting, SaaS, CRM, or agency business.
• Familiarity with Canva and AI-assisted marketing/content tools.
• Basic understanding of SEO, email marketing, and website management.

Preferred Interpersonal Attributes

• Strong analytical, communication, time-management, and creativity skills.
• Proactive, organized, and comfortable working directly with leadership.
• Strong ability to focus on customer/market and take initiative.
• Experience with social media.

Location: Kolkata (Work from Office)