Associate, Digital Activation, Travel

About the Role

As the Associate Digital Activation, you will support well-known travel and tourism brands, assisting in the planning, execution, and optimization of digital media campaigns across paid social, search, programmatic, and other digital channels. This role offers an opportunity to gain hands-on experience managing campaigns, analyzing performance, and contributing to integrated media strategies.

Key Responsibilities

• Assist in the execution and management of digital media campaigns across multiple channels.
• Analyze campaign performance and help identify opportunities to improve engagement, efficiency, and overall results.
• Monitor media performance to ensure campaign objectives and strategies are being met and optimize throughout the campaign lifecycle.
• Support audience targeting, bidding strategies, budget management, and media optimization efforts.
• Leverage performance data and consumer insights to inform recommendations and campaign decisions.
• Partner with internal research teams to ensure key measurement tools and success metrics, including brand tracking, are in place.
• Maintain budget control, develop media schedules, and monitor campaign pacing and media buys.
• Utilize third-party research tools to identify target audiences and understand media consumption behaviors.
• Provide ongoing updates to supervisors and client teams on active projects and campaign performance.
• Support client communications and respond to requests related to plan changes, budget adjustments, and marketplace insights.
• Collaborate with cross-functional teams to ensure campaigns are delivered smoothly and aligned with client objectives.
• Gain exposure to the tools, platforms, and strategies used to drive measurable business outcomes in today's digital media landscape.

Requirements & Tech Stack

• Knowledge of the principles of advertising, marketing, and media.
• Proficiency with Office Suite.
• Proficiency with media tools (i.e., MRI, Mendelsohn AdRelevance, ComScore, Adviews, etc.).

Qualifications

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field.
• Excellent written and oral communication skills.

Note: Salary range provided: $45,000.

Note: Minimum three days a week in the office is required, unless otherwise directed.