Digital Content Designer (Motion & UI)

About the Role

The Digital Content Designer (Motion & UI) is responsible for developing and delivering high-quality, consumer-facing creative content that brings P&G Personal Health Care brands to life across Paid, Earned, Shared, and Owned channels. This is a hands-on execution role focused on animation, video editing, UI design, and content adaptation.

Key Responsibilities

• Animation & Video Editing
• Design, animate, and edit motion and video content (both in-social platform and with professional tools) for OLV, iMedia, and social.
• Cut down and adapt influencer and UGC content into a range of formats, aspect ratios, and durations tailored to each channel.
• Create original animated visuals that elevate brand creative expression.
• AI-Enabled Workflows
• Use AI tools to generate, extend, and adapt visual assets efficiently.
• Help build and refine workflows that accelerate the team's ability to produce, iterate, and scale creative.
• Build and maintain adaptation systems that turn campaigns and content calendars into consistent assets across every digital touchpoint.
• Produce, resize, and reformat creative across platforms and audiences while maintaining quality and brand consistency.
• Photography & Videography
• Capture photography and videography in support of brand and campaign needs, whether on location, in office, or in agile shoot environments including on-device (iPhone) capture for organic content.
• Bring a strong eye for composition, lighting, and storytelling to both original capture and post-production.
• UI & Digital Experiences
• Design intuitive, on-brand experiences for .com, CRM journeys, digital commerce tiles, and web and app experiences.
• Craft experiences that support the full funnel, from awareness through conversion.
• Partner on a multifunctional team to ensure designs are executed with fidelity.
• Collaboration
• Support end-to-end creative production from brainstorm through final delivery, working closely with internal teams and agency partners.
• Ensure creative assets are delivered on time, on brand, and production-ready.
• Iterate on creative based on in-market results in partnership with the media and communications team.

Requirements & Tech Stack

• Core Skills:
• Animation & Video Editing
• UI Design
• Content Adaptation
• Photography & Videography
• Tools & Technologies:
• After Effects
• Premiere Pro
• Photoshop
• Illustrator
• Figma (Advanced skills, including use of components and design systems)
• Adobe Firefly (Working knowledge and curiosity for AI in creative production)
• Experience:
• Experience in creative execution, motion design, video editing, UX/UI, or digital design roles.
• Proven experience designing for web, app, email, or digital commerce environments.
• Experience creating external-facing digital content across a combination of Paid, Earned, Shared, or Owned channels.
• Familiarity with brand guidelines and executing within established creative frameworks.
• Experience collaborating with creative leads, marketers, developers, and agencies to deliver finished assets.
• Comfort producing work in a fast-paced, high-output environment.
• Open to feedback and able to incorporate input quickly and constructively.
• Ability to work a hybrid schedule in the Mason, OH office.

Qualifications

• Bachelor's Degree in Digital Design, Motion Design, Animation, UX/UI Design, Communication Design, or a related field.
• A portfolio that demonstrates strong Design Mastery in the core areas of Digital Design. Portfolio assessment criteria include creative excellence, storytelling, problem-solving, and technical mastery. A case study demonstrating design process is essential.
• Strong attention to detail.

Nice-to-Haves

• Experience with Figma Weave, Figma Motion, or other emerging AI-native design and motion tools.
• Familiarity with developer handoff practices for web and app builds.
• Prior experience adapting influencer or creator content at scale.
• Demonstrated success leading brand social campaigns from idea to activation.