EXECUTIVE N, SALES ENGINEERING
Asian Paints
Greater Kolkata Area2h agovia LinkedIn
Location: Kolkata, WB, IN
Key Responsibilities
- Business Objectives
- Identify, index, and review market potential for Admixtures products in Project Sales (Geography and Key Accounts).
- Create a pipeline of projects (Pvt and Govt) and RMCs for admixture sales.
- Generate leads through direct project site visits and various stakeholders like Project Sales Officers, Applicators, and Dealers.
- Coordinate with Concrete Technologist to conduct trials or troubleshoot issues on sites.
- Commercial negotiations with decision-makers to secure orders.
- Focus on product mix and ensure product addition in the Basic Order Quantity (BOQ) of the site.
- Coordinate with supply chain to ensure timely delivery on site.
- Ensure timely collection of payments from the distributor.
- Technical Assistance
- Provide technical assistance pre and post-sales at project sites related to Admixtures products.
- Undertake on-site sampling through the Concrete Technologist for Admixtures products to build customer confidence.
- Market Development
- Detailed competition mapping and awareness of their progress on a site-to-site basis.
- Identify and engage with a set of medium to large RMCs, consultants, etc., for market expansion and upgradation.
- Build long-term relationships with identified stakeholders through regular product training and on-site assistance.
- Brief Specifiers and Consultants about products and systems to generate business.
- Training
- Identify and support RMCs and clients on the practical application of Admixture products at regular intervals.
- Coordinate with the Marketing function to send out collaterals and relevant training material to Applicators.
- Market Intelligence
- Assist Marketing function in conducting product trials and building inferences on APL product strength versus products in the market.
- Identify non-APL business stakeholders and take measures to convert them to APL accounts through product demonstration initiatives.
- Integrate with Research and Technology function for new product development based on feedback of product trends in the market.
Requirements & Tech Stack
- Areas of Work: Sales & Marketing
- Job Id: 14677