E-commerce Ads Specialist

About the Role

The E-commerce Ads Specialist is a full-time, on-site role based in Bengaluru South, responsible for planning, executing, and optimizing ad campaigns across e-commerce platforms and digital channels. This role involves managing product listings and promotions, monitoring campaign performance, and using analytics tools to improve conversion rates and return on ad spend. The specialist will collaborate with design and content teams to develop compelling creatives and ad copy aligned with brand goals. Daily activities include tracking budgets, preparing performance reports, coordinating with sales and customer service teams for alignment, and staying updated on platform policies, trends, and best practices in e-commerce advertising.

Key Responsibilities

• E-commerce Advertising Strategy: Develop and execute advertising strategies aligned with brand objectives, sales targets, and business goals.
• Campaign Setup & Management: Plan, structure, launch, and manage campaigns across e-commerce marketplaces such as Amazon, Flipkart, Myntra, and other relevant platforms.
• Campaign Optimization: Optimize bids, budgets, keywords, targeting, and product placements to improve campaign performance and return on ad spend (ROAS).
• Performance Monitoring: Track key advertising metrics, including ROAS, ACOS, CTR, CPC, conversions, and sales growth.
• Reporting & Analysis: Prepare regular campaign performance reports, analyze trends, and provide actionable insights to improve advertising effectiveness.
• Budget Management: Allocate and monitor advertising budgets to maximize ROI and ensure efficient utilization of ad spend.
• Keyword & Competitor Analysis: Conduct keyword research, search-term analysis, and competitor benchmarking to identify growth opportunities.
• Continuous Improvement: Identify underperforming campaigns, implement corrective actions, and scale successful campaigns to drive revenue growth.

Requirements & Tech Stack

• Experience with e-commerce advertising platforms like Amazon, Flipkart, and Myntra.
• Proficiency in using analytics tools to monitor campaign performance and improve conversion rates.
• Understanding of return on ad spend (ROAS) and other key advertising metrics (ACOS, CTR, CPC).
• Ability to conduct keyword research and competitor analysis.

Qualifications

• Experience in planning, executing, and optimizing ad campaigns.
• Ability to collaborate with design and content teams to develop ad creatives and copy.
• Experience in tracking budgets and preparing performance reports.
• Familiarity with platform policies, trends, and best practices in e-commerce advertising.