(healthcare) social media executive

About the Role

Branding Pioneers is looking for a creative and experienced Social Media Executive with mandatory experience in healthcare social media management. The ideal candidate should have hands-on experience managing social media accounts for doctors, hospitals, clinics, and other healthcare brands. The candidate should understand healthcare content creation, patient engagement, medical brand positioning, and digital communication while ensuring that all content is professional, informative, and aligned with the client's brand guidelines.

Key Responsibilities

• Plan, develop, and execute social media content calendars for doctors, hospitals, clinics, and healthcare brands.
• Manage day-to-day social media activities across Instagram, Facebook, and LinkedIn.
• Create engaging captions, post concepts, reels ideas, and healthcare-focused content.
• Understand healthcare marketing requirements and communicate medical information in a clear, engaging, and responsible manner.
• Coordinate with graphic designers, video editors, content writers, and account managers to ensure timely content delivery.
• Monitor comments, messages, audience engagement, and community interactions.
• Research healthcare industry trends, competitor activities, relevant topics, and platform updates.
• Ensure content follows client guidelines and appropriate healthcare communication standards.
• Coordinate with clients for content approvals, feedback, and revisions.
• Track social media performance, prepare reports, and suggest improvements based on engagement and reach.
• Maintain content calendars, publishing schedules, and timely posting across assigned accounts.
• Stay updated with social media trends and identify opportunities to improve the online presence of healthcare brands.

Requirements & Tech Stack

• Mandatory: Prior hands-on experience managing social media accounts for doctors, hospitals, clinics, or healthcare brands.
• Candidates without relevant healthcare social media experience will not be considered.
• Experience in social media management, content planning, and execution.
• Good understanding of Instagram, Facebook, and LinkedIn.
• Strong written and verbal communication skills.
• Ability to write engaging, professional, and audience-focused healthcare content.
• Basic knowledge of Canva and coordination with design and video editing teams.
• Good organizational skills, attention to detail, and ability to manage multiple client accounts.
• Ability to work in a fast-paced digital marketing agency environment.

Qualifications

• Opportunity to work with established doctors, hospitals, clinics, and healthcare brands.
• Hands-on exposure to healthcare digital marketing and brand-building strategies.
• Experience managing multiple client accounts in an agency environment.
• Opportunities to develop content strategy, audience engagement, and social media analytics skills.
• Potential career growth based on performance and contribution.

Important Note: Healthcare social media management experience is a mandatory requirement for this position.