Digital Marketing Executive Or Intern

Digital Marketing Executive/Intern

VR Coatings

• Manage company's social media platforms (LinkedIn, Instagram, Facebook, YouTube).

• Plan and implement a regular social media content calendar.

• Create and publish engaging posts, product promotions, reels, short videos, product demonstrations, and application videos.

• Promote company products, engineering capabilities, applications, achievements, and industry-specific solutions.

• Increase brand awareness, online reach, audience engagement, and business enquiries.

• Monitor social media performance and suggest improvements.

• Independently design and develop marketing graphics, creatives, banners, posters, infographics, promotional images, and digital advertisements.

• Create attractive product graphics, application illustrations, feature highlights, and visual representations of technical information.

• Design social media posts, festival greetings, corporate announcements, product launches, and event promotions.

• Prepare graphics for websites, email campaigns, presentations, WhatsApp promotions, exhibitions, and industrial publications.

• Develop and maintain consistent branding across all marketing materials.

• Edit product photographs and videos, and create short promotional videos and reels.

• Use tools such as Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or similar applications.

• Ensure all creatives are professional, visually appealing, technically accurate, and suitable for the intended audience.

• Coordinate with sales, engineering, design, production, service, and other departments to collect product information, photographs, videos, technical specifications, application details, and company updates.

• Convert technical information into clear, engaging, customer-friendly marketing content.

• Follow up with concerned departments for timely information and approvals.

• Coordinate technical verification of product-related content before publication.

• Maintain an organized library of approved graphics, photographs, videos, brochures, and marketing content.

• Design, prepare, and update product catalogues, technical brochures, product leaflets, corporate presentations, and other marketing materials.

• Create layouts and graphics, and coordinate the collection of product images, drawings, specifications, and application details.

• Ensure professional presentation, consistency of branding, and accuracy of technical information.

• Coordinate with printing vendors and external agencies when required.

• Keep all marketing collateral updated as products and company information evolve.

• Identify relevant industrial exhibitions, trade fairs, and industry events.

• Coordinate exhibition registration, stall requirements, promotional materials, product displays, and event-related activities.

• Design exhibition graphics, stall panels, standees, banners, posters, invitations, presentations, and other display material.

• Coordinate with exhibition organizers, stall fabricators, vendors, and internal departments.

• Manage pre-exhibition promotions, visitor engagement material, lead collection, and post-exhibition follow-up with the sales team.

• Maintain an exhibition calendar and records of leads and outcomes.

• Identify relevant industrial magazines, trade journals, technical publications, and industry portals.

• Prepare and coordinate advertisements, product articles, technical features, company news, and promotional content.

• Independently develop or coordinate the design of publication-ready graphics and advertisements.

• Manage artwork specifications, publication schedules, approvals, deadlines, and communication with publication representatives.

• Maintain a publication calendar and track published advertisements and articles.

• Identify potential customers, OEMs, industrial users, distributors, dealers, and business prospects through digital platforms and online research.

• Generate leads through LinkedIn, company websites, industry directories, email campaigns, and other relevant channels.

• Research target companies and identify relevant decision-makers and contact information.

• Support the sales team through digital outreach and maintain an organized database of prospective customers.

• Track enquiries and coordinate with the sales team for timely follow-up.

• Coordinate updates to website content, product information, images, videos, news, and company activities.

• Prepare suitable graphics and visual content for website pages and digital campaigns.

• Support basic SEO activities and identify opportunities to improve online visibility.

• Monitor competitor marketing activities and recommend new promotional ideas.

• Maintain a marketing calendar covering social media, graphic design, catalogues, exhibitions, publications, and other promotional activities.

• Track social media reach, engagement, website traffic, and qualified leads generated.

• Prepare periodic reports on marketing activities and campaign performance.

• Ensure timely completion of assignments through effective coordination with internal departments and external agencies.

Qualifications & Skills

• Graduate in Marketing, Mass Communication, Graphic Design, Business Administration, or a related field.
• Candidates with relevant practical skills may also apply.
• 03 years of experience; freshers and interns with the right aptitude and creativity are welcome.
• Good written and verbal communication skills in English.
• Practical ability to create professional graphics, marketing creatives, and social media content.
• Knowledge of Canva and/or Adobe graphic design tools.
• Basic video editing skills and the ability to create short promotional videos and reels.
• Familiarity with LinkedIn, Instagram, Facebook, YouTube, and website content management.
• Good coordination, follow-up, organizational, and interpersonal skills.
• Ability to work with multiple departments and external agencies.
• Creative thinking, attention to detail, initiative, and willingness to learn.
• Interest in engineering, manufacturing, industrial products, or B2B marketing will be an added advantage.
• Knowledge of SEO, email marketing, CRM tools, and digital analytics will be beneficial.