EXECUTIVE N, ADHESIVES SALES

About the Role

The position is that of a frontline sales manager primarily responsible for driving sales in different segments of project sales. This role requires a strong customer focus, the ability to understand the dynamics of secondary and primary sales, and the capability to nurture and manage the network and stakeholders to achieve overall business objectives.

Business Objectives

• Conduct planning and analysis for all segments in Project Sales and prepare a growth plan for business development in each segment.
• Identify growth opportunities and drive initiatives to gain market share with a specific focus on identified key accounts, segments, geographies, and products.
• Design and run interventions to upgrade customers on the usage of high-end premium products.
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, and consultants.

Applicator Engagement

• Develop relationships with and engage applicators using various tools such as loyalty clubs and promotions.
• Focus on applicator business development by developing a strong understanding of their businesses.
• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing existing ones.

Key Performance Areas

• Overall Value Target: Achieve value targets across segments, geographies, key accounts, and products.
• Growth and Retention: Drive growth and retention of a targeted set of applicators.
• Market Development:
• Improve market practices to provide superior customer experience through initiatives like contractor professionalization and promoting the usage of automated tools.
• Actively liaise with the marketing function via activities such as providing feedback, activations, and tracking competition practices.
• Actively work towards improving customer experience through various service initiatives.
• Integration:
• Integrate with Retail, Services, and Commercial teams to ensure lead generation, timely customer service, freight cost within budget, and dealer account reconciliation.
• Analyze and estimate stock requirements and integrate with Supply Chain to ensure timely material availability.
• Monitor input utilization within permissible limits.
• Team Management:
• Ensure growth and development of the immediate team.
• Drive business growth through productive utilization of manpower resources.

Requirements & Tech Stack

• MBA / PGDM in Sales and Marketing from a Tier II B-School.
• Minimum of 50% marks throughout the education without any backlogs.
• Graduation and Post-Graduation must be through a full-time course.
• Product Knowledge
• Analytical Skills
• Innovative
• Negotiation skills
• Impactful Communication
• Execution Excellence
• Lead people

Additional Requirements

• Applicant should be mobile pan India as the role is transferrable.
• Role involves extensive travelling to different project sites.