Email Marketing Specialist
InCruiter
Bengaluru, Karnataka, India2h agovia LinkedIn
About the Role
The Email Marketing Specialist is a full-time, on-site role based in Bengaluru, responsible for planning, creating, and executing email campaigns to promote InCruiter’s products, nurture leads, and engage existing clients.
Key Responsibilities
- Segmenting email lists.
- Setting up automated workflows.
- Optimizing templates.
- Tracking campaign performance.
- Ensuring compliance with email best practices and regulations.
- Collaborating with marketing, sales, and product teams to align messaging and support lead generation initiatives.
- Refining campaigns based on analytics and A/B testing results.
- Maintaining email databases.
- Improving deliverability.
- Contributing to broader digital marketing activities as needed.
Requirements & Tech Stack
- Email Marketing Software skills (e.g., Mailchimp, HubSpot, or similar tools).
- Marketing Automation skills, including setting up workflows, triggers, drip campaigns, and nurturing sequences.
- Marketing Analytics skills to interpret campaign data, track KPIs, and optimize performance through data-driven decisions.
- Lead Generation skills, including list building, segmentation, and designing campaigns that convert prospects into qualified leads.
- Excellent Communication skills, with clear, concise writing and the ability to adapt tone and messaging for different audiences.
- Familiarity with A/B testing.
- Familiarity with deliverability best practices.
- Familiarity with compliance with email regulations (such as CAN-SPAM, GDPR where applicable).
Qualifications
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.
- Relevant experience in B2B SaaS or HRTech/Recruitment technology marketing is beneficial.
- Ability to work collaboratively in an on-site environment, manage multiple campaigns, and meet deadlines in a fast-paced setting.