Google ads expert (Healthcare)

About the Role

ADoctor is a specialized digital marketing agency dedicated to medical professionals. This full-time, on-site Google Ads Expert (Healthcare) role is based in Mumbai. The role involves planning, creating, and optimizing Google Ads campaigns for healthcare clients, clinics & Hospitals.

Key Responsibilities

• Conduct keyword research.
• Set up ad groups.
• Write compliant and compelling ad copy.
• Manage bids and budgets.
• Track performance against defined KPIs.
• Collaborate with account managers and creative teams.
• Ensure campaigns align with client objectives and medical advertising guidelines.
• Regularly analyze campaign data.
• Prepare performance reports.
• Recommend improvements to maximize conversions and return on ad spend.

Requirements & Tech Stack

• Google Ads campaign management and optimization.
• Google Analytics and related tools.
• Medical advertising guidelines.
• Patient privacy considerations.
• Ethical marketing standards.

Qualifications

• Healthcare-related knowledge and understanding of medicine and healthcare practices.
• Strong communication skills for collaborating with medical professionals and internal teams.
• Experience in training or mentoring team members or clients on digital marketing best practices.
• Proven experience managing and optimizing Google Ads campaigns, preferably in the healthcare sector.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Knowledge of healthcare advertising regulations.
• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.
• Ability to work on-site in Mumbai.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.