Field Sales Specialist

About the Role

A&F Food and Beverage is seeking a full-time, on-site Field Sales Specialist based in the Greater Kolkata Area.

Key Responsibilities

• Visit retail outlets, distributors, and wholesalers to promote A&F Food and Beverage products.
• Secure new orders and strengthen existing business relationships.
• Identify and approach potential partners.
• Conduct product demonstrations.
• Negotiate terms within company guidelines.
• Ensure timely follow-up on leads.
• Monitor market trends.
• Gather feedback from customers and share insights to support sales strategies and promotional activities.
• Maintain accurate records of visits, sales performance, and territory coverage.
• Collaborate with internal teams to support efficient sales operations and distribution.

Requirements & Tech Stack

• Proven Sales experience in FMCG or related sectors, with a track record of meeting or exceeding targets.
• Familiarity with local FMCG market dynamics in West Bengal; prior experience in snacks or food and beverage is an advantage.
• Comfortable using mobile apps or basic digital tools for order tracking and communication.
• Willingness to travel extensively within the Greater Kolkata Area as required.

Qualifications

• Strong Communication and interpersonal skills, with the ability to build trust-based relationships with retail and distribution partners.
• Customer Service orientation, demonstrating responsiveness, professionalism, and follow-through with partners and end consumers.
• Lead Generation and prospecting skills to identify, qualify, and convert new business opportunities in the Greater Kolkata Area.
• Sales Operations capabilities, including territory planning, route management, and accurate reporting of sales data.
• Ability to work independently in the field, with strong time management and organization skills.
• Minimum higher secondary education; a diploma or degree in Business, Marketing, or a related field is preferred.